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Brand Manager, BioWare

Location: Austin, TX, USA

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This position is no longer open.

Requisition Number: 166489

Position Title: Brand Manager II

External Description:

Electronic Arts (EA) is looking for a dynamic, highly motivated Brand Manager with proven achievement in brand strategy, product marketing, and/or live service marketing. At EA, you will join a team that is shaping the global presence and influence of BioWare’s storied franchises.

BioWare develops console and PC games focused on rich story telling; unforgettable characters, and vast worlds to discover. Since 1995, BioWare has created some of the gaming industry’s most acclaimed gaming brands including Baldur's Gate™, Neverwinter Nights™, Star Wars ™: Knights of the Old Republic™, Jade Empire™, Mass Effect™, Dragon Age™, Star Wars ™: The Old Republic™, and is currently developing multiple games for future release.

The Brand Manager for BioWare sits within the Global Brand Management team and will be a key contributor for developing cutting-edge brand strategy for EA’s award-winning studio. Reporting to the Director, Global Brand Management, you will drive marketing and brand strategy for BioWare games. The model candidate has expertise in product marketing, digital marketing and brand strategy. They must excel at marrying science and creativity to delight customers and partners, working with cross-functional teams to build strong brands. This person thrives in a dynamic, creative environment and enjoys working collaboratively.

Key Responsibilities:

  • Support the long-term brand development, identity, and creative direction of BioWare’s biggest franchises, partnering with key stakeholders across Studios, Marketing and Publishing
  • Help shape the definition of our consumer target and their associated needs, motivations, and insights that will drive brand growth, product development and inform marketing strategies.
  • Partner with consumer insights to synthesize consumer research, industry and market trends into tangible and actionable insights
  • Collaborate with brand director and BioWare studio team to define positioning, product features, content, and experiences by advocating on behalf of marketing and the player’s needs
  • Partnering with Consumer Insights and Analytics teams to identify opportunities and challenges across merchandising, messaging, game features (and concepts), and improve player experiences/results based on those findings.
  • Work with brand director on briefing creative teams and driving campaign development across all key art, brand and campaign content
  • Help drive alignment and accountability to results across global cross functional teams including creative development, campaign management, analytics/insights, publishing, finance and market planning
  • Conducting ongoing product and competitive marketing analysis to ensure consumer and market trends are informing key brand strategies

Qualifications:

  • Proven experience in brand management, brand strategy, product marketing
  • Solid business, analytical and critical thinking skills
  • Project management and coordination across functional groups and external partners.
  • Experience building marketing strategies and executing tactical plans
  • Strong communicator and collaborator
  • Experience taking a product or service from consumer insight, to ideation, to market
  • Deep affinity for and prior experience working on AAA RPGs a plus
  • Prior work with first party partners and gaming industry data sources a plus
  • Embraces working in a dynamic, flexible, ever-changing environment

 

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Community / Marketing Title: Brand Manager, BioWare

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律,考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

Days Open: 126

Can this position be remote?: 1

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

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