Mexico Mobile Publishing & Marketing Manager

Requisition Number: 165887

Position Title: Manager, Global Community Engagement

External Description:

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

 

Marketing and Commercial Organization (MCO)

 

We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

Reporting to our Head of Emerging Markets Commercial Mobile Strategy, we are looking for an experienced Mobile Publishing & Marketing Manager to join our team to lead the development and execution of market strategy focused on player acquisition and engagement in Mexico.

You will require a strong understanding of video game publishing strategy, including experience across mobile marketing, mobile platforms, and mobile operations.

You will provide crucial input to the development of go-to-market campaigns, lead and own major market specific publishing projects, while pioneering and drive best-in-class global mobile publishing execution to best position EA for future growth in the market.

 

Responsibilities

• You will develop detailed and engaging, high-quality localised marketing content and promotional activity plan to support the Global brand marketing strategy, live service and feature calendar releases for EA's core titles in market
• You will manage the implementation, testing and refinement of critical mobile publishing enhancements specific within Mexico to ensure that player engagement and experience with EA content is maximised. These activities include enhancements across payments, pricing, communications, community, support, partnerships and esports.
• You will manage and support the Mexico Mobile community lead while working with the studio franchise live service operations team to ensure that player feedback & sentiment is incorporated into the ongoing planning cycle.
• You will monitor market and genre trends and competitors to inform marketing strategy and report back to our partners (MPA & Studios).
• You will manage the weekly Mexico mobile metric reporting output, detailing performance across all channels
• You will partner with EA global creative & localisation teams to create assets that both resonate with local players and are tailored for mobile platforms.
• You will develop but also foster relationships with different platforms, brands, and media partners within Mexico
• You will establish and manage relationship with governmental and regulatory bodies within Mexico
• You will conduct performance metrics related to revenue and user growth through operations

 

Requirements

• A highly analytical mobile generalist who understands the use of data for making decisions
• A passion for the video games industry, and for mobile games in particular
• 4 years of marketing experience in a mobile games or creative agency environment
• Experience with successful records of marketing content and features
• Experience of good organisational skills and capabilities
• Experience developing marketing strategies, conducting market research and accomplishing high impact marketing plans
• Understanding of important cultural celebrations and holiday periods, including relevant market events that are unique to Mexico
• Experience working with and across many locally relevant engagement and social platforms.
• Detail-oriented with demonstrable copywriting with experience localising from English to local language.
• Project management skills to effectively create and communicate against multiple deliverables across teams and timelines while tracking everything.
• Strong communicator and listener, always keen to lean in and learn
• Written and spoken Spanish Language proficiency

 

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

 

Join us in driving the next revolution in games.

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Community / Marketing Title: Mexico Mobile Publishing & Marketing Manager

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

Acerca de Electornic Arts

En Electronic Arts, nuestro objetivo es inspirar al mundo para que juegue. Creamos experiencias de juego nuevas y extraordinarias para nuestros millones de jugadores de todo el mundo, mediante la unión de personas con talento que combinan creatividad, innovación y pasión. Sabemos que nuestro punto fuerte es la diversidad de nuestra gente. Sumergimos a nuestros empleados en una cultura inclusiva y proporcionamos oportunidades de aprendizaje y liderazgo para que realicen el trabajo más impactante y gratificante de sus carreras.

Nuestros empleados son lo más importante. Ofrecemos paquetes de prestaciones completos que se centran en la salud y el bienestar para respaldar tus necesidades y ayudarte a equilibrar carrera y vida personal. Ofrecemos acceso a unos entornos de trabajo dinámicos y de colaboración, oportunidades para conectarnos y contribuir mediante los grupos de recursos de empleados, así como apoyo para una vida equilibrada con días libres pagados, bajas de maternidad y paternidad, además de videojuegos gratuitos y mucho más.

Electronic Arts ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano, o de cualquier otra característica protegida por ley. Electronic Arts también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la legislación aplicable.

Days Open: 70

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.