Merchandising Testing Lead

Requisition Number: 165765

Position Title: Lead Digital Strategist I

External Description:

Merchandising Testing & Optimization Lead

The Challenge Ahead:

The Merchandising Testing & Optimization Lead will join our Global Commercial Organization, as part of the Digital Team, a passionate global team putting players first by delivering relevant content, promotions, and amazing experiences to players everywhere.

You will be part of a team leading the transition to digital through new business models, evolving with the dynamic landscape of the industry. As a part of this evolution, we are looking for creative individuals interested in working together at the forefront of bringing games to market and delivering outstanding online experiences.

You will lead the merchandising testing efforts, to enhance merchandising performance and improve decision-making for EA’s catalog across PlayStation, Xbox, Nintendo, Origin, EA Desktop, Steam and Epic digital channels, globally. Working with internal analytics, marketing, operations and international commercial teams, you will be an important contributor to our overall mission, by applying an arsenal of optimization tactics based on A/B and multivariate testing insights, to promote acquisition and engagement through life cycle, and help achieve digital sales targets.

You will report to the Global Merchandising Sr. Manager and will be a contributor to the broader Global Commercial Organization.

What a Merchandising Testing & Optimization Lead does at EA:

• Develop platform testing roadmap considering platform priorities and capabilities across all our accounts, built from data-driven insights.
• Manage roadmap deliverables, while ensuring testing milestones and success targets are met.
• Lead optimization discovery and prioritization meetings made up of other teams and business leaders.
• Lead optimization engagements from test design, through execution and analysis.
• Partner with analytics on testing post-mortems and to forecast production impact.
• Provide expertise on best practices related to A/B, multivariate testing and conversion rate optimization.
• Work with other channel optimization leads to promote new ideas and share insights.

The next great Merchandising Testing & Optimization Lead also needs:

• 6+ years in an e-commerce optimization role in the gaming or digital entertainment industry.
• Proficiency with Google Analytics and web optimization tools (Optimizely, Google Optimize).
• Work independently with project management leadership experience.
• Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment.
• Ability to communicate complex information, so that it is easily understandable for non-analytical partners.
• Strong communication and relationship-building skills adapted for a global remit.
• Can maintain strict confidentiality with privileged information.
• Master's or Bachelor’s degree or equivalent experience.

 

Desired Profile:

• Passionate for the industry.
• Not afraid to find unique solutions to accomplish defined goals.
• Collaborative: Partner smoothly with both local and off-site partners.
• Efficient: A person that evaluates everything & implements new ways of doing things faster, better, cheaper.
• Enthusiastic: Motivates peers and partners around the world.
• Flexible: Comfortable in a startup environment.

City:

State:

Community / Marketing Title: Merchandising Testing Lead

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 169

Can this position be remote?: 0

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。