Merchandising Testing Lead

Multiple Locations: Orlando, Florida, United States • Redwood City, California, United States • Seattle, Washington, United States • Galway, County Galway, Ireland • Guildford, England, United Kingdom • Madrid, Community of Madrid, Spain • Amsterdam, North Holland, Netherlands • Cologne, North Rhine-Westphalia, Germany • Lyon, Auvergne-Rhône-Alpes, France • Geneva, Geneva, Switzerland • Milan, Lombardy, Italy • Bucharest, Bucharest, Romania

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Requisition Number: 165765

Position Title: Lead Digital Strategist I

External Description:

Merchandising Testing & Optimization Lead

The Challenge Ahead:

The Merchandising Testing & Optimization Lead will join our Global Commercial Organization, as part of the Digital Team, a passionate global team putting players first by delivering relevant content, promotions, and amazing experiences to players everywhere.

You will be part of a team leading the transition to digital through new business models, evolving with the dynamic landscape of the industry. As a part of this evolution, we are looking for creative individuals interested in working together at the forefront of bringing games to market and delivering outstanding online experiences.

You will lead the merchandising testing efforts, to enhance merchandising performance and improve decision-making for EA’s catalog across PlayStation, Xbox, Nintendo, Origin, EA Desktop, Steam and Epic digital channels, globally. Working with internal analytics, marketing, operations and international commercial teams, you will be an important contributor to our overall mission, by applying an arsenal of optimization tactics based on A/B and multivariate testing insights, to promote acquisition and engagement through life cycle, and help achieve digital sales targets.

You will report to the Global Merchandising Sr. Manager and will be a contributor to the broader Global Commercial Organization.

What a Merchandising Testing & Optimization Lead does at EA:

  • Develop platform testing roadmap considering platform priorities and capabilities across all our accounts, built from data-driven insights.
  • Manage roadmap deliverables, while ensuring testing milestones and success targets are met.
  • Lead optimization discovery and prioritization meetings made up of other teams and business leaders.
  • Lead optimization engagements from test design, through execution and analysis.
  • Partner with analytics on testing post-mortems and to forecast production impact.
  • Provide expertise on best practices related to A/B, multivariate testing and conversion rate optimization.
  • Work with other channel optimization leads to promote new ideas and share insights.

The next great Merchandising Testing & Optimization Lead also needs:

  • 6+ years in an e-commerce optimization role in the gaming or digital entertainment industry.
  • Proficiency with Google Analytics and web optimization tools (Optimizely, Google Optimize).
  • Work independently with project management leadership experience.
  • Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment.
  • Ability to communicate complex information, so that it is easily understandable for non-analytical partners.
  • Strong communication and relationship-building skills adapted for a global remit.
  • Can maintain strict confidentiality with privileged information.
  • Master's or Bachelor’s degree or equivalent experience.

 

Desired Profile:

  • Passionate for the industry.
  • Not afraid to find unique solutions to accomplish defined goals.
  • Collaborative: Partner smoothly with both local and off-site partners.
  • Efficient: A person that evaluates everything & implements new ways of doing things faster, better, cheaper.
  • Enthusiastic: Motivates peers and partners around the world.
  • Flexible: Comfortable in a startup environment.

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Community / Marketing Title: Merchandising Testing Lead

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-05-05 09:30:49.783

EEO Employer Verbiage:

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. 

We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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