User Acquisition Creative Manager

Requisition Number: 165701

Position Title: Brand Manager II

External Description:

User Acquisition Creative Manager

The Growth Enablement Team's UA Creative Manager shapes the ad creative engine that supports UA across EA's most popular titles. Working with media buyers, designers, strategists, and game studios, you can take the magic of a game and distill it into ads that perform on any ad network at scale.

Deliverables:

• Ad Creative Content Pipeline: Creating and maintaining a steady pipeline of UA creative content that ensures media buyers can continue to buy at scale.
• Evergreen Content Cadence & Delivery: Brief, produce, and deliver creatives according to channel specifications and ensure velocity
• Creative Testing & Iteration: Creating content that has a clear hypothesis with strategies for ways we can test, iterate, learn, and apply
• Creative Performance Reporting: Partner with media buyers and research & insights teams to analyze creative performance and share out with larger team
• Creative Channel Strategy: Make sure that each ad can be sliced and diced for multiple networks (one master concept that can be used for Facebook, Instagram, DSPs, TikTok, etc)
• Competitive Trend Analysis: At the forefront of creative and content trends in the advertising space, you ensure we are staying current with our best practices and approaches

Requirements:

• Minimum of 4 years experience in the digital marketing space working within marketing, communications, or any other advertising centric role
• Experience working across multiple teams, prioritizing deadlines and deliverables
• At least 2 years experience working with mobile products
• Ability to use data to justify ideas and approaches
• Data literacy (ability to interpret performance data from tools like Lookr, Tableau, and in Excel)
• Knowledge of Adobe Creative Suite

City:

State:

Community / Marketing Title: User Acquisition Creative Manager

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 41

Can this position be remote?: 1

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。