Product Marketing Manager -- Madden/NBA/UFC

Multiple Locations: California, United States • Orlando, Florida, United States


This position is no longer open.

Requisition Number: 165673

Position Title: Brand Manager II

External Description:

Product Marketing Manager -- Madden/NBA/UFC

We are looking for an experienced Product Marketing Manager to be the single point of contact between Mobile Marketing and Madden NFL Mobile, UFC Mobile and NBA Mobile product teams. You will report to the Director of Product Marketing. This role is based in Orlando, FL (note: once we return to the office we will have a Flexible Work Model).

Your role will be to increase engagement, monetisation and promotion through our internal channels for the game’s events, updates and tentpole moments, resulting in end-to-end execution of cross-marketing, multi-channel campaigns.

Your responsibilities will include:

  • Together with the game teams, identify in-game events that would excite our players and promote growth
  • Translate this into a year-long calendar that includes tentpole moments, big events, and evergreen content
  • Together with the Creative team, create a promotional plan around each event, using all internal EA marketing channels - push notifications, email, Social Media, Paid User Acquisition, web, PR.
  • Work with the Creative team to establish the product positioning, narrative and go-to-market strategy for each event/launch
  • Bring those teams together to create an aligned marketing plan across all channels that puts the player and brand experience first
  • Create project plans, communication strategies, trackers, and reporting protocols to ensure smooth end-to-end execution of each campaign
  • Maintain first-class relationships with your game studio, our teams and external partners 
  • Work with Product Owners to identify the changing needs and manage the marketing solutions to address them
  • Partner with Analytics to monitor cohort performance and align with Product teams on churn prevention, first-time-user-experience gaps, quick wins and long-term solutions to improve reach
  • Monitor forecasts to actuals and creates gap plans, while managing spend expectations with Demand Planning and Finance
  • Together with the user acquisition team prepare weekly budgeting and strategy updates for studio leads


Above all, you are passionate about marketing, have a strong interest in the NFL and mobile sports games, and want to bring authentic, engaging experiences to our sports-lovers.

  • At least five years of experience working within the mobile gaming business in a marketing/brand management role within sports.
  • Experience managing projects with multiple team members across the business.
  • Excellent communication and relationship-building skills.
  • You are structured and organised with close attention to detail.
  • Data fluency (ability to create dashboards, build basic reporting without the need for an analytics support person).



Remote?: 1

Community / Marketing Title: Product Marketing Manager -- Madden/NBA/UFC

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

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Date Opened: 2021-04-30 21:48:12.653

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

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