Social Content Strategist, Employer Brand

Requisition Number: 165583

Position Title: Community Engagement Strategist/Specialist II

External Description:

Most companies call it HR. But at Electronic Arts, we made the deliberate decision to brand our organization People Experience (PE). PE is not just a play on words: it’s a team of cultural stewards who carefully create programs and talent strategies that directly impact our teams’ experience. For the better. We enable our People to achieve the most meaningful work of their careers.

 

The Employer Brand team sits within Talent Acquisition, under People Experience, and strives to authentically create an external Employer Identity that engages and connects candidates with Electronic Arts, our games, and our employees to positively impact hiring and support our "culture of recruiting" where our employees are our greatest brand and recruitment advocates. We do this while supporting Electronic Arts' values of inclusion and driving our messages and stories to more diverse audiences.

 

As our Social Content Strategist, you will work directly with our Employer Brand team to plan and create content for our social channels that is authentic, engaging, inclusive, accessible, and relevant. The work you do will help us create a more accessible and inclusive experience for diverse job seekers globally while driving hiring measured through metrics. You will report to the Employer Brand Manager and lead the planning, production, global publishing and reporting of our social campaigns across our employer brand channels.

 

Responsibilities

• Develop strategically aligned creative ideas and content for social campaigns
• Write copy using EAs brand voice and concept visuals alongside our Brand Designer
• Post relevant and engaging content on our social channels
• Monitor employer brand channels - answer career-related questions, drive to job openings, and improve content based on audience engagement and trends
• Stay current on EA's Diversity goals, TA's role in driving those, and be a student on the ways we drive inclusive hiring at EA to inform content
• Develop an understanding of our hiring goals to help determine how our social channels can align with our recruiting efforts
• Write pitch slide decks outlining campaign ideas that tie back to our hiring goals
• Work in partnership with recruiters and hiring managers to identify content opportunities and unique ways to engage with candidates
• Manage a monthly content calendar
• Use social analytics and insights to inform future content development
• Stay current on social trends, current content trends, relevant branded experiences, and bring ideas forward that can help tell our story

 

Qualifications

• 2+ years of experience delivering social media engagement or digital marketing programs
• Skilled at writing social copy
• Experience building, managing, and measuring social media campaigns across platforms such as LinkedIn, YouTube, Instagram, and Twitter
• Managed multiple projects, timelines, and priorities while meeting deadlines
• Interpersonal skills including collaboration, patience, listening and relationship building

City:

State:

Community / Marketing Title: Social Content Strategist, Employer Brand

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 81

Can this position be remote?: 1

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。