Brand Marketing Manager, Skate

Multiple Locations: Vancouver, British Columbia, Canada • Redwood City, California, United States

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Requisition Number: 165517

Position Title: Brand Manager II

External Description:

This is a 12 month temporary/contract role

Join the EA Games Brand team, working in Brand Marketing on the next evolution of Skate. As a Brand Marketing Manager, you will help create and execute the integrated, omni-channel marketing plan for Skate, with a focus on building player relationships with our brand. This role requires a team player that is skilled in building strong relationships with our development team and additional internal and external partners, ensuring consistent alignment and flawless execution.

Responsibilities

  • Consumer-facing marketing: Along with the Brand Marketing director, drives the global marketing plans and execution across channels and regions for the Skate franchise
  • Create seamless player journeys: Develops and executes global marketing plans, ensuring cohesion across territories in partnership with Regional Brand Marketing Managers; tracks beat readiness
  • Inspire a cross-functional team of marketers: Drive an unassailable sense of shared purpose across functional teams and equip, empower and enable a solution-oriented mindset
  • Connects marketing with product and business deliverables: Tracks and interprets campaign performance data and translates into actions
  • Agency management: Helps manage supporting marketing agencies (where applicable)

Deliverables

  • Marketing Roadmap: Along with the Brand Marketing Director, accountable for creation of global omni-channel marketing plan inclusive of multiple channels – both owned and partner – and aligned to business objectives and strategies.
  • Signature Initiatives: Develops breakthrough global marketing programs applicable to all channels and markets
  • Establish the KPI Scorecard for the campaign: Work with Insights & Analytics, Global Publishing and Channel Marketing teams to quantify and qualify success metrics
  • Beat readiness Scorecard: Risk and opportunity assessment on flawless execution of key beats 

Core Competencies

  • Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome.  Stay engaged even when not in full agreement.
  • Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in new environment or role.
  • Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
  • Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
  • Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements

  • 5 or more years’ experience in creating, executing, and measuring live service Marketing campaigns with a strong preference to candidates that have worked in videogames or entertainment.
  • Ability to drive and execute marketing excellence to optimize product performance
  • Commercial / Business acumen & understanding – global and local
  • Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
  • Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns
  • Ability to execute effectively across a variety of brands and products
  • Adept at managing up and in partnership with a complex matrix of partners across regions.
  • Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team members

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Community / Marketing Title: Brand Marketing Manager, Skate

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-04-23 19:42:03.637

EEO Employer Verbiage:

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. 

We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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