Lifecycle Coordinator, Lifecycle Marketing Consumer & Marketing Insights

Requisition Number: 165494

Position Title: Contingent

External Description:

Job Title  

Lifecycle Coordinator, Lifecycle Marketing, Consumer Marketing & Insights (Contractor)

Summary

The Lifecycle Marketing team’s primary goal is to motivate customers to engage with EA games and services by delivering content against key moments in the customer’s journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools, to deliver highly personalized messages, at scale. 

This will be a 12 month contract position and the role will be based at EA Tiburon, in Orlando, Florida.

Job Description

The Lifecycle Coordinator will report into the Manager, Lifecycle Marketing and play a critical role on the team by working with the Sr Specialist to design cohesive and seamless customer journeys, enabling multiple channels, such as email, in-game, web and mobile, to work together to personalize a customer’s experience across EA’s Network. 

The Lifecycle Coordinator will focus on the EA Play business, our ultimate gaming membership for anyone who loves EA games. EA Play gets you more out of the games you love, more rewards, more exclusive free trials, and more discounts. The Lifecycle Coordinator will build relationships with our customers and increase lifetime value by delivering multi-dimensional messaging journeys to acquire new members, retain existing and ultimately keep our members engaged.

 

Responsibilities of this role include: 

• Team up with the Sr Specialist, Lifecycle Marketing to help define when, where and what content our customers see at critical moments in their membership progression.
• Support the Sr Specialist to manage content calendar, content briefs, content forecasting, content approvals and content archives.
• Maintain email & in-game reporting including pulling metrics, creating presentations and identify opportunities to increase our efficacy.
• Assist the Sr. Specialist with development of strategic plans and presentations 
• Develop campaign recaps/reporting to provide analyses and recommendations for future strategies
• Help execute test and learn agenda by partnering with Insights & Analytics team, drafting input briefs and managing test timelines
• Follow content, social, and digital trends and best practices within and outside the gaming industry.

 

Desired Skills and Experience 

• 2-3 years of experience in CRM, engagement/lifecycle marketing that can include one of the following:
• • Digital channel, including email
  • Database-driven marketing
  • Subscription services
• Passion for innovation, specifically for out of box ideas that drive meaningful change for the business and organization.
• Strategic thinker, with the ability to clearly articulate vision and implement plans.
• Knowledge of online metrics, email metrics and best practices.
• Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced environment.
• Excellent oral and written communication skills.
• Proficient with Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.) and Google Documents Suite (Docs, Spreadsheets, Slides, etc)
• Bachelor’s Degree or equivalent experience required. Degree in Marketing, Communications, Business or Economics is preferred
• Highly curious and eager to learn 

City:

State:

Community / Marketing Title: Lifecycle Coordinator, Lifecycle Marketing Consumer & Marketing Insights

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Days Open: 147

Can this position be remote?: 0

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.