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Senior Brand Strategist (Contract)

Location: Redwood City, CA, USA

Notice

This position is no longer open.

Requisition Number: 163781

Position Title: Contingent

External Description:

Senior Brand Strategist (4-Month Contract)

What we’re all about...

The newly formed brand team for Electronic Arts is less than a year into building our brand, making it one of greatest (+ fun) exercises in transformation & change management in our industry. This also means we’re still making a bit of it up as we go along. So if you’re a visionary doer, who can lead programs to sprout and thrive within change, then this might be your gig. And you’ve also caught us at the best time - the very beginning - how exciting is that? The opportunity to bring a pioneer brand back to life doesn’t come around too often… so that’s why we’re here and hopefully why you’re still reading this job description…

The Sr. Brand Strategist role will report to the Director of Brand Strategy and lead initiatives that transform the EA brand back to its once culturally iconic status. This work will include the below.

What you’ll do with us… Principle Roles & Responsibilities

Support Brand Foundation Development

  • Manage EA’s brand architecture development & deployment across EA and all EA sub-brands, studio brands and product brands and the creation of new brands
  • Drive the building of foundational systems that cultivate & protect EA brand equity while also unifying the EA brand experience 
  • Apply strong strategic thinking & leadership skills to investigate data, formulate hypotheses, determine research needs and design the most impactful and efficient pathways for constructing EA’s brand foundations 

Plan & Lead Strategic Cross-functional Initiatives

  • Translate EA’s hero brand strategy to tangible, data-informed solutions that reform the Electronic Arts brand experience across our portfolio, identity, marketing & growth initiatives
  • Coordinate & lead internal stakeholders and agency partners to analyze & refine portfolio growth & positioning strategies to align with hero brand strategy & architecture
  • Partner closely with EA brand identity and sub-brand teams to develop & implement an EA brand architecture

What you’ll already be great at… Qualifications

  • 10+ years of professional brand strategy & management experience; at least 4 years in-house at a brand or brand consultancy/agency 
  • Experience supporting high profile rebrands
  • You might have a mix of experience across brand strategy and product management
  • Experience working across a complex & varied portfolio
  • Experience managing and supporting cross functional (dotted-line) teams and executive level stakeholders
  • Analytical and problem-solving mindset                                                   
  • Creative & compelling communication skills; both written and verbal
  • Ability to lead and motivate change management across large, corporate organizations
  • Great collaborator who thrives working with others
  • Strong opinions lightly held
  • Willing to get hands dirty
  • Outcome and output oriented - dare we say ‘relentless’?

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Community / Marketing Title: Senior Brand Strategist (Contract)

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 97

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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