Coordinator, Lifecycle

Requisition Number: 163636

Position Title: Associate Lifecycle Marketing Specialist

External Description:

 

We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

Our Lifecycle Marketing team is seeking a Lifecycle Coordinator who will report to the Sr. Specialist, Lifecycle Strategy. The team is designed to create cohesive and seamless messaging player journeys, ensuring multiple channels, such as email, in-game, web and mobile, to work together to personalize a player’s experience across EA’s Network. The Lifecycle Coordinator will also work traffic all of the campaigns created in the appropriate in-game real estate designated.

You will work with multiple teams across Brand, Marketing Communications, Studio and Analytics to ensure players get the right message at the right time.

The Lifecycle Coordinator will focus on the Battlefield Franchise, working with teams to build the content for the expressed purpose of improving player experiences.

Requirements:

In this role, you will:

• Work with Lifecycle Strategy team to establish when, where and what content our players see at important moments in their personal progression, across messaging channels
• Support the team with coming up with ways to increase the lifetime value of our players
• Continually improve working practices to ensure efficient tracking and excellent delivery.
• Work on strategies that guide how game teams take advantage of the personalization tech and tools available and for reaching cohorts and player segments based on business goals of assigned channels
• Manage content briefs, content calendar and reporting
• Follow content, social, and digital trends and best practices within and outside the gaming industry

You'll need these skills or qualities:

• Passionate about connecting players to the entertainment that they will love
• Time Management: You can prioritize what matters most
• Strategic. You have experience connecting several insight sources into a cohesive message
• Influential: You've worked with different teams and have experience driving change, finding gaps and offering solutions
• 2+ years of experience in email, engagement/lifecycle marketing,

 

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Community / Marketing Title: Coordinator, Lifecycle

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 64

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.