Senior Director Brand Marketing – EA SPORTS Tiburon

Requisition Number: 163244

Position Title: Senior Director, Global Brand Management

External Description:

Senior Director Brand Marketing – EA SPORTS Tiburon

 

As the Senior Director of Brand Marketing at EA SPORTS Tiburon, you will report to the Brand Marketing VP, leading a diverse team of marketers responsible for charting long-term product development plans for the EA SPORTS Tiburon portfolio and the creation of multi-channel, consumer-facing marketing campaigns for games like Madden NFL.

Responsibilities and Deliverables:

• Develop player-first business and brand strategies, which inform long-term product roadmaps and marketing approach
• Develop Brand milestone deliverables (long range product roadmap, brand experience guide, business brief, player needs analysis)
• Set targets and optimize to ensure franchise business goals are met
• Build annual product experiences, based on consumer insights, that keep players engaged all year long
• Establish data-informed goals that are used, in partnership with other teams (commercial, marketing communications and analytics), to hit important player and performance targets
• Work with analytics to report results and to identify opportunities to improve the player experience
• Oversee franchise marketing strategies and approve the franchise campaigns, setting the parameters for success
• Apply player, market and product insights, along with business strategies to determine marketing activation approach, tactics and measurements
• Lead the team to create compelling marketing activations - integrated across channels - that create awareness, interest, consideration and inspires play across devices
• Oversee management of annual franchise marketing budget, optimizing investments throughout the year according to campaign and channel performance
• Study EA SPORTS products and competitors within the category to strategically plan for growth
• Manage licensor relationships

Requirements

• 10+ years in brand/marketing role
• Experience building teams that achieve results
• Experience creating brand architecture for varied products within a portfolio
• Experience partnering with a product development team to make insight-informed decisions that satisfy prioritized consumer motivations
• Excel at working in a matrixed team environment characterized by interdependency
• Galvanize and influence teams and partners across departments, at all levels
• Experience engaging with executive teams
• Create successful marketing campaign outcomes based on business goals and strategies
• Understanding of evolving consumer engagement and channel opportunities
• Experience managing multi-million-dollar marketing budgets
• Passion for and knowledge of sports, including American football and the NFL
• Experience in videogames or similar sports/entertainment environments

City:

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Community / Marketing Title: Senior Director Brand Marketing – EA SPORTS Tiburon

Company Profile:

Electronic Arts Inc. es una empresa de software de entretenimiento interactivo líder a nivel mundial. EA distribuye juegos, contenido y servicios en línea para consolas, ordenadores personales, teléfonos móviles y tabletas conectados a Internet.

EEOText: EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano, o de cualquier otra característica protegida por ley. También consideramos candidatos cualificados con antecedentes penales, de acuerdo a la ley aplicable. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.

Days Open: 218

Can this position be remote?: 0

EEO Employer Verbiage:

EA ofrece igualdad de oportunidades. Nuestras decisiones de empleo se hacen independientemente de raza, color, nacionalidad, ascendencia, sexo, género, identidad o expresión de género, orientación sexual, edad, información genética, religión, discapacidad, condición médica, embarazo o estado civil, familiar o de veterano. EA también lleva a cabo ajustes de espacios de trabajo para individuos cualificados con discapacidades, de acuerdo con la ley aplicable.