Senior Director Brand Marketing – EA SPORTS Tiburon

Location: Georgia, United States

Notice

This position is no longer open.

Requisition Number: 163244

Position Title: Senior Director, Global Brand Management

External Description:

Senior Director Brand Marketing – EA SPORTS Tiburon

 

As the Senior Director of Brand Marketing at EA SPORTS Tiburon, you will report to the Brand Marketing VP, leading a diverse team of marketers responsible for charting long-term product development plans for the EA SPORTS Tiburon portfolio and the creation of multi-channel, consumer-facing marketing campaigns for games like Madden NFL.

Responsibilities and Deliverables:

  • Develop player-first business and brand strategies, which inform long-term product roadmaps and marketing approach
  • Develop Brand milestone deliverables (long range product roadmap, brand experience guide, business brief, player needs analysis)
  • Set targets and optimize to ensure franchise business goals are met
  • Build annual product experiences, based on consumer insights, that keep players engaged all year long
  • Establish data-informed goals that are used, in partnership with other teams (commercial, marketing communications and analytics), to hit important player and performance targets
  • Work with analytics to report results and to identify opportunities to improve the player experience
  • Oversee franchise marketing strategies and approve the franchise campaigns, setting the parameters for success
  • Apply player, market and product insights, along with business strategies to determine marketing activation approach, tactics and measurements
  • Lead the team to create compelling marketing activations - integrated across channels - that create awareness, interest, consideration and inspires play across devices
  • Oversee management of annual franchise marketing budget, optimizing investments throughout the year according to campaign and channel performance
  • Study EA SPORTS products and competitors within the category to strategically plan for growth
  • Manage licensor relationships

Requirements

  • 10+ years in brand/marketing role
  • Experience building teams that achieve results
  • Experience creating brand architecture for varied products within a portfolio
  • Experience partnering with a product development team to make insight-informed decisions that satisfy prioritized consumer motivations
  • Excel at working in a matrixed team environment characterized by interdependency
  • Galvanize and influence teams and partners across departments, at all levels
  • Experience engaging with executive teams
  • Create successful marketing campaign outcomes based on business goals and strategies
  • Understanding of evolving consumer engagement and channel opportunities
  • Experience managing multi-million-dollar marketing budgets
  • Passion for and knowledge of sports, including American football and the NFL
  • Experience in videogames or similar sports/entertainment environments

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Community / Marketing Title: Senior Director Brand Marketing – EA SPORTS Tiburon

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2020-12-01 01:58:34.98

EEO Employer Verbiage:

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. 

We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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