Senior Director Brand Marketing – EA SPORTS Tiburon

Requisition Number: 163244

Position Title: Senior Director, Global Brand Management

External Description:

Senior Director Brand Marketing – EA SPORTS Tiburon

 

As the Senior Director of Brand Marketing at EA SPORTS Tiburon, you will report to the Brand Marketing VP, leading a diverse team of marketers responsible for charting long-term product development plans for the EA SPORTS Tiburon portfolio and the creation of multi-channel, consumer-facing marketing campaigns for games like Madden NFL.

Responsibilities and Deliverables:

• Develop player-first business and brand strategies, which inform long-term product roadmaps and marketing approach
• Develop Brand milestone deliverables (long range product roadmap, brand experience guide, business brief, player needs analysis)
• Set targets and optimize to ensure franchise business goals are met
• Build annual product experiences, based on consumer insights, that keep players engaged all year long
• Establish data-informed goals that are used, in partnership with other teams (commercial, marketing communications and analytics), to hit important player and performance targets
• Work with analytics to report results and to identify opportunities to improve the player experience
• Oversee franchise marketing strategies and approve the franchise campaigns, setting the parameters for success
• Apply player, market and product insights, along with business strategies to determine marketing activation approach, tactics and measurements
• Lead the team to create compelling marketing activations - integrated across channels - that create awareness, interest, consideration and inspires play across devices
• Oversee management of annual franchise marketing budget, optimizing investments throughout the year according to campaign and channel performance
• Study EA SPORTS products and competitors within the category to strategically plan for growth
• Manage licensor relationships

Requirements

• 10+ years in brand/marketing role
• Experience building teams that achieve results
• Experience creating brand architecture for varied products within a portfolio
• Experience partnering with a product development team to make insight-informed decisions that satisfy prioritized consumer motivations
• Excel at working in a matrixed team environment characterized by interdependency
• Galvanize and influence teams and partners across departments, at all levels
• Experience engaging with executive teams
• Create successful marketing campaign outcomes based on business goals and strategies
• Understanding of evolving consumer engagement and channel opportunities
• Experience managing multi-million-dollar marketing budgets
• Passion for and knowledge of sports, including American football and the NFL
• Experience in videogames or similar sports/entertainment environments

City:

State:

Community / Marketing Title: Senior Director Brand Marketing – EA SPORTS Tiburon

Company Profile:

Electronic Arts Inc. este o companie de divertisment interactiv, lider la nivel mondial. EA oferă jocuri, conținut și servicii online pentru console conectate la Internet, calculatoare personale, telefoane mobile și tablete.

EEOText: EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial, statut de veteran sau orice altă caracteristică protejată de lege. De asemenea, acceptăm și candidaturi calificate din partea persoanelor cu cazier, în conformitate cu legislația aplicabilă. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.

Days Open: 218

Can this position be remote?: 0

EEO Employer Verbiage:

EA este un angajator care oferă oportunități egale. Toate deciziile de angajare sunt luate fără a ține seama de rasă, culoare, origine națională, descendență, sex, identitate sau exprimare de gen, orientare sexuală, vârstă, informații genetice, religie, dizabilități, stare medicală, sarcină, stare civilă, statut familial sau statut de veteran. De asemenea, EA oferă locuri de muncă pentru persoanele cu handicap calificate, conform legislației aplicabile.