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Senior Director Brand Marketing – EA SPORTS Tiburon

Location: Georgia, United States

참고

더 이상 지원할 수 없는 직책입니다.

Requisition Number: 163244

Position Title: Senior Director, Global Brand Management

External Description:

Senior Director Brand Marketing – EA SPORTS Tiburon

 

As the Senior Director of Brand Marketing at EA SPORTS Tiburon, you will report to the Brand Marketing VP, leading a diverse team of marketers responsible for charting long-term product development plans for the EA SPORTS Tiburon portfolio and the creation of multi-channel, consumer-facing marketing campaigns for games like Madden NFL.

Responsibilities and Deliverables:

  • Develop player-first business and brand strategies, which inform long-term product roadmaps and marketing approach
  • Develop Brand milestone deliverables (long range product roadmap, brand experience guide, business brief, player needs analysis)
  • Set targets and optimize to ensure franchise business goals are met
  • Build annual product experiences, based on consumer insights, that keep players engaged all year long
  • Establish data-informed goals that are used, in partnership with other teams (commercial, marketing communications and analytics), to hit important player and performance targets
  • Work with analytics to report results and to identify opportunities to improve the player experience
  • Oversee franchise marketing strategies and approve the franchise campaigns, setting the parameters for success
  • Apply player, market and product insights, along with business strategies to determine marketing activation approach, tactics and measurements
  • Lead the team to create compelling marketing activations - integrated across channels - that create awareness, interest, consideration and inspires play across devices
  • Oversee management of annual franchise marketing budget, optimizing investments throughout the year according to campaign and channel performance
  • Study EA SPORTS products and competitors within the category to strategically plan for growth
  • Manage licensor relationships

Requirements

  • 10+ years in brand/marketing role
  • Experience building teams that achieve results
  • Experience creating brand architecture for varied products within a portfolio
  • Experience partnering with a product development team to make insight-informed decisions that satisfy prioritized consumer motivations
  • Excel at working in a matrixed team environment characterized by interdependency
  • Galvanize and influence teams and partners across departments, at all levels
  • Experience engaging with executive teams
  • Create successful marketing campaign outcomes based on business goals and strategies
  • Understanding of evolving consumer engagement and channel opportunities
  • Experience managing multi-million-dollar marketing budgets
  • Passion for and knowledge of sports, including American football and the NFL
  • Experience in videogames or similar sports/entertainment environments

City:

State:

Remote?: 0

Community / Marketing Title: Senior Director Brand Marketing – EA SPORTS Tiburon

Company Profile:

Electronic Arts Inc.는 세계를 선도하는 인터랙티브 엔터테인먼트 소프트웨어 기업입니다. EA는 인터넷 콘솔, 개인용 컴퓨터, 휴대전화, 태블릿용 게임과 콘텐츠 및 온라인 서비스를 제공합니다.

EEOText: EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부, 또는 법으로 금지된 기타 요인을 고려하지 않고 결정됩니다. 또한, 해당 직책에 합당한 능력을 갖추고 있다면 범죄 기록이 있는 지원자도 관련 법률을 준수하는 방식으로 채용 여부를 고려합니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

Date Opened: 2020-12-01 01:58:34.98

EEO Employer Verbiage:

EA는 균등한 기회의 제공을 실천합니다. 모든 채용은 인종, 피부색, 출신 국가, 혈통, 생물학적/사회적 성별, 성 정체성 또는 표현, 성적 성향, 나이, 유전 정보, 종교, 장애 여부, 질병 유무, 임신 여부, 혼인 상태, 가족 상황, 군 복무 여부 등의 요인을 고려하지 않고 결정됩니다. EA는 관련 법률에서 명시하는 대로 업무 공간에 장애가 있는 입사 지원자 또는 예정자를 위한 시설을 마련해두고 있습니다.

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