Senior Director Brand Marketing – EA SPORTS Tiburon

Location: Georgia, United States



Requisition Number: 163244

Position Title: Senior Director, Global Brand Management

External Description:

Senior Director Brand Marketing – EA SPORTS Tiburon


As the Senior Director of Brand Marketing at EA SPORTS Tiburon, you will report to the Brand Marketing VP, leading a diverse team of marketers responsible for charting long-term product development plans for the EA SPORTS Tiburon portfolio and the creation of multi-channel, consumer-facing marketing campaigns for games like Madden NFL.

Responsibilities and Deliverables:

  • Develop player-first business and brand strategies, which inform long-term product roadmaps and marketing approach
  • Develop Brand milestone deliverables (long range product roadmap, brand experience guide, business brief, player needs analysis)
  • Set targets and optimize to ensure franchise business goals are met
  • Build annual product experiences, based on consumer insights, that keep players engaged all year long
  • Establish data-informed goals that are used, in partnership with other teams (commercial, marketing communications and analytics), to hit important player and performance targets
  • Work with analytics to report results and to identify opportunities to improve the player experience
  • Oversee franchise marketing strategies and approve the franchise campaigns, setting the parameters for success
  • Apply player, market and product insights, along with business strategies to determine marketing activation approach, tactics and measurements
  • Lead the team to create compelling marketing activations - integrated across channels - that create awareness, interest, consideration and inspires play across devices
  • Oversee management of annual franchise marketing budget, optimizing investments throughout the year according to campaign and channel performance
  • Study EA SPORTS products and competitors within the category to strategically plan for growth
  • Manage licensor relationships


  • 10+ years in brand/marketing role
  • Experience building teams that achieve results
  • Experience creating brand architecture for varied products within a portfolio
  • Experience partnering with a product development team to make insight-informed decisions that satisfy prioritized consumer motivations
  • Excel at working in a matrixed team environment characterized by interdependency
  • Galvanize and influence teams and partners across departments, at all levels
  • Experience engaging with executive teams
  • Create successful marketing campaign outcomes based on business goals and strategies
  • Understanding of evolving consumer engagement and channel opportunities
  • Experience managing multi-million-dollar marketing budgets
  • Passion for and knowledge of sports, including American football and the NFL
  • Experience in videogames or similar sports/entertainment environments



Remote?: 0

Community / Marketing Title: Senior Director Brand Marketing – EA SPORTS Tiburon

Company Profile:

Electronic Arts Inc.は、インタラクティブ・エンターテイメント・ソフトウェアの世界的大手企業です。 EAは、インターネットに接続されたコンソール、パソコン、携帯電話、タブレットに対してゲーム、コンテンツおよびオンラインサービスを提供しています。

EEOText: EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無、および法律で保護されたその他のあらゆる状況は考慮されません。 また、犯罪歴のある人物の雇用も、募集要項を満たす応募者の場合は適用法令に従って検討します。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

Date Opened: 2020-12-01 01:58:34.98

EEO Employer Verbiage:

EAは雇用機会を均等に提供します。 雇用に関する決定を下す際は、人種、肌の色、国籍、出身国、出身民族、身体的性別、社会/文化/心理的性別、性別自認または性別表現、性的指向、年齢、遺伝情報、宗教、身体障害、病状、妊娠、婚姻状況、家族状況、軍役経験の有無は考慮されません。 さらにEAでは、身体に障害のある方々のために、適用法令によって定められた職場環境を整えることも行っています。

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