Lifecycle Coordinator, Lifecycle Strategy, Relationship Marketing (Contract)

Requisition Number: 163211

Position Title: Associate Lifecycle Marketing Specialist

External Description:

Lifecycle Coordinator, Lifecycle Strategy, Relationship Marketing (6-month Contract)

Summary

The Lifecycle Strategy team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools, to deliver highly personalized messages, at scale. 

This will be a 6 month contract position and the role will be based at EA Vancouver, Canada.

Job Description

The Lifecycle Coordinator will play a critical role on the Sports Lifecycle Strategy team by working with the Lifecycle Sr Specialist to help design cohesive and seamless player journeys, enabling multiple channels, such as email, in-game, web and mobile, to work together to personalize a player’s experience across EA’s Network. 

The Lifecycle Coordinator will focus on EA SPORTS FIFA, and other EA SPORTS Titles, working with teams to execute on the messaging for the expressed purpose of improving player experiences.

Responsibilities of this role include: 

• Work with the Sr Specialist, Lifecycle Strategy to help define when, where and what content our players see at critical moments in their personal progression.
• Support the Sr Specialist to manage content calendar, content briefs, content forecasting and content approvals & proofing.
• Manage email reporting and monitor email audience health. Identify opportunities to increase our email audience.
• Ensure reporting and analysis are leading to meaningful change across evergreen and campaign-based content.
• Support the Sports Lifecycle Strategy team to come up with ways to increase the lifetime value of our players.
• Follow content, social, and digital trends and best practices within and outside the gaming industry.

Desired Skills and Experience 

• 2-3 years of experience in CRM, engagement/lifecycle marketing that can include one of the following:
• • Digital channel, including email
  • Database-driven marketing
  • Subscription services
• Passion for Sports. Specifically the Soccer. Interest in other sports is useful.
• Interested in games. Specifically EA SPORTS FIFA.
• Strategic thinker, with the ability to clearly articulate vision and implement plans.
• Knowledge of online metrics, email metrics and best practices.
• Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced environment.
• Excellent oral and written communication skills.
• Proficient with Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.)
• Bachelor’s Degree or equivalent experience required. Degree in Marketing, Communications, Business or Economics is preferred
• Highly curious and eager to learn

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Community / Marketing Title: Lifecycle Coordinator, Lifecycle Strategy, Relationship Marketing (Contract)

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 25

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。