Associate, Global Social Channel Engagement

Requisition Number: 163074

Position Title: Community Engagement Specialist

External Description:

We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

Our Social Media Engagement Team is looking for an Associate, Social Channel Engagement colleague.

The Associate, Social Channel Engagement supports a portfolio of EA franchises including Battlefield, Need For Speed, EA Originals and unannounced projects with the goal of building and maintaining relationships with players and fans through authentic, engaging, lightweight content and stories distributed through the most popular social media channels.

You will report into and assist the Lead, Social Channel Engagement - Games in the planning, production, global publishing and reporting of social media campaigns and editorial content.

You have a passion for video games and for creating fun, engaging content for social media channels. Creativity and an eye for good content and stories. 

Responsibilities:

• Manage the social media accounts for Battlefield, Need For Speed, EA Originals
• Partner with Brand & Creative Production teams to prioritize and track the development of social media assets 
• Analyze social content performance to optimize distribution, tone & relevance on an ongoing basis
• Creation & maintenance of editorial calendars & asset lists
• Partner with Channel Intelligence and Channel Strategy to implement latest & greatest channel and content best practices
• Partner with Studio & Product Communications teams to ensure campaign goals, player-facing messages and experiences are aligned across all marketing channels.
• Identify the most appropriate trends & topics both around EA games and in Entertainment/Pop Culture to insert our brands in relevant conversations.
• Oversee and manage social media campaigns & promotions with internal/external partners including third party console manufacturers and partner brands.

Qualifications:

• 1 or more years in the Gaming/Entertainment space with experience delivering successful social media engagement or digital marketing programs.
• Experience building & optimizing social media campaigns for some of the major platforms such as YouTube, Facebook, Instagram, Twitter, Twitch, Giphy, Tik-Tok, Snapchat.
• Creative mind able to drive the creation of impactful messages & visuals to create conversation & culture around pop culture brands.
• Experience with content creation tools such as image / photo / video design & editing a plus but not mandatory.

As part of your application, please provide:

• An up-to-date resume
• A short write-up about your motivation and qualifications for the space and the role - we care to hear about the games you love playing and the things that inspire you outside of work. We are a team of gamers and creative minds!
• A PDF that showcases recent content / programs you are the most proud of with a sense of scale / impact / performance

City:

State:

Community / Marketing Title: Associate, Global Social Channel Engagement

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 93

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。