Japan Mobile Publishing and Marketing Manager

Requisition Number: 162104

Position Title: Sales/ Marketing Manager I

External Description:

We are currently looking for an experienced Mobile Publishing & Marketing Manager to join our team to lead the development and execution of market strategy focused on player Acquisition & engagement in Japan.
The candidate requires a strong understanding of video game publishing strategy, including experience across mobile marketing, mobile platforms, and mobile operations.
The role will provide crucial input to the development of go-to-market campaigns, lead and own major market specific publishing initiatives, while pioneering and drive best-in-class global mobile publishing execution to best position EA for future growth in the market.

Responsibilities

• To develop detailed and engaging, high-quality localized marketing content and promotional activity plan to support the Global brand marketing strategy, live service and feature calendar releases for EA’s core titles in market
• Manage the implementation, testing and refinement of critical mobile publishing enhancements specific within Japan to ensure that player engagement and experience with EA content is maximized. These activities include enhancements across payments, pricing, communications, community, support, partnerships and esports.
• Manage & support the Japan Mobile community lead while working closely with the studio franchise live service operations team to ensure that player feedback & sentiment is incorporated into the ongoing planning cycle.
• Monitor market and genre trends and competitors to inform marketing strategy and report back to the key stakeholders
• Manage the weekly Japan mobile metric reporting output, detailing performance across all channels
• Partner with EA global creative & localisation teams to create assets that both resonate with local players and are tailored for mobile platforms.
• Develop and foster relationships with key platform, brand and media partners within Japan
• Establish and manage relationship with governmental and regulatory bodies within Japan
• Drive key performance metrics related to revenue and user growth through operations

Requirements

• A highly analytical mobile generalist who understands the use of data for all decision making
• A passion for the video games industry, and for mobile games in particular
• 3-4 years of marketing experience in a mobile games or creative agency environment with a successful track record of marketing content and features
• Demonstrable experience of good organisational skills and capabilities
• Experience developing marketing strategies, conducting market research and executing high impact marketing plans
• Understanding of key cultural celebrations and holiday periods, including key relevant market events that are unique to Japan
• Experience working with and across a multitude of locally relevant engagement and social platforms.
• Detail-oriented with demonstrable copy-writing with experience in localizing from English to local language.  
• Project management skills to effectively create, track and communicate against multiple deliverables across functional areas and timelines
• Strong communicator and listener, always keen to lean in & learn
• Written & spoken Japanese Language proficiency

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Community / Marketing Title: Japan Mobile Publishing and Marketing Manager

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 106

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。