App Store Optimization (ASO) Specialist

Multiple Locations: Redwood City, California, United States • Los Angeles, California, United States

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Requisition Number: 162069

Position Title: Associate Brand Manager II

External Description:

App Store Optimization (ASO) Specialist

Responsibilities

  • Audit and develop internal frameworks, processes and best practices and lead the ASO efforts across the company, for new and existing titles
  • Test and report on hypotheses to improve CVR and organic installs
  • Support Merchandising team on hitting organic growth goals
  • Coordinate with studio liaisons on creative assets
  • Work with Product Management team to align and support limited market testing, soft launches, and general releases
  • Set frameworks for measuring and reporting on ASO campaigns performance, and the impact on the user acquisition funnel and performance
  • Work in close collaboration with the Product, User Acquisition, Analytics teams to tie ASO efforts to quantifiable results like retention, LTV, ROAS
  • Promote ASO and be an advocate for resources needed
  • Conduct competitive analysis and research, staying up to date on the competitive landscape

Requirements

  • 2+ years of experience managing campaigns in search platforms 
  • You understand the importance of striking the balance between efficiency and scale
  • Track record for creating and improving app store placement
  • Previously planned and implemented App Store Optimization strategies for mobile games of different genres, achieving app user base growth
  • Experience with ASO, including knowledge of app store algorithms, optimization methods and effective strategies for improving app stores performance and growing app installs.
  • Experience with app store optimization and analytics tools and software (AppAnnie, SensorTower, StoreMaven, etc.)
  • You have built relationships and collaborated with other teams in remote locations, and with vendors
  • You understand the use and value of upper funnel and down funnel metrics
  • You know how to create A/B tests and monitor to statistical significance
  • Experience with Excel (can perform complex functions)
  • Working knowledge and familiarity with coding languages like SQL, Python, HTML

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Community / Marketing Title: App Store Optimization (ASO) Specialist

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider for employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2020-08-12 21:27:10.547

EEO Employer Verbiage:

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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