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Brand Manager, Skate Franchise

Location: Vancouver, BC, Canada

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This position is no longer open.

Requisition Number: 161668

Position Title: Brand Manager II

External Description:

Senior Brand Manager, Skate Franchise

Electronic Arts (EA) is looking for a dynamic, highly motivated Senior Brand Manager to help grow the storied Skate Franchise and usher in the next evolution of gameplay that intersects creativity and self-expression to players around the globe.

As a member of the Global Brand Management team, this role will report to the Senior Brand Director as a part of a broader portfolio of games. The ideal candidate has experience in product marketing, digital marketing and brand strategy. They must excel at marrying science and creativity, influencing cross-functional teams and navigating ambiguity.

A self-described tastemaker, this candidate will have experience in entertainment, media and/or lifestyle centric consumer products. The role will envelope the emergent voice of our player and help guide foundational brand and insight work that drives product development, commercial strategy, go to market and ongoing growth initiatives.

Key Responsibilities

  • Drive the development and execution of brand strategy and brand foundational work anchored in our player needs
  • Work closely with the research and analytics team to mine insights to inform clear action across product development and business decisions
  • Turn that work into compelling and inspiring growth plans including positioning and USP briefs
  • Build and enable new brand partnerships and collaboration increasing the cultural relevance of the brand within and outside the category.
  • Identify authentic lifestyle and creative trends
  • Work across studio and marcomm to ensure the brand tone, personality and position is consistent between in-game and out of game touchpoints
  • Guide the development of business and content plans.
  • Conduct ongoing competitive marketing analysis to ensure player and market trends are informing key brand strategies
  • Identify long-term opportunities, risks and actions
  • Lead and inspire a CFX team of industry experts to do signature work.
  • Managing relationships with internal stakeholders across studios, publishing and other cross-functional teams.
  • Present robust business cases to senior audiences with conviction and passion.

Skills / Competencies

  • Deep experience in brand management, brand strategy, service marketing
  • Solid critical thinking skills across brand building, business and analytics
  • Project management and coordination across functional groups and external partners
  • Strong understanding of consumer live service or live business units
  • Strong understanding of digital landscape across social, streaming, gaming and entertainment
  • Experience building marketing strategies and executing tactical plans
  • Experience taking a product or service from consumer insight, to ideation, to market
  • Embraces working in a dynamic, flexible, ever changing environment

Qualifications

  • BA/BS degree
  • 5-10 years working in brand management, global marketing, live service or interactive product roles
  • Experience in consumer digital ecosystem management
  • Experience working in a matrixed, cross functional organization
  • Excellent Microsoft Office skills and advanced proficiency in PowerPoint
  • Passion for skate, streetwear and creative brands a must

 

 

 

 

 

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Community / Marketing Title: Brand Manager, Skate Franchise

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

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About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 100

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律,为符合条件的残障个体改善工作环境。

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