Specialist, Lifecycle Strategy - Contract

Requisition Number: 161396

Position Title: Contingent

External Description:

Specialist, Lifecycle Strategy, Personalization (Contractor)

Summary

The Lifecycle Strategy team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools to deliver highly personalized messages, at scale. The team strategically delivers enterprise-wide solutions that allow for omnichannel messaging and power new digital business models.

This will be a 12 month contract position

Job Description

The Specialist  will play a strategic and critical role on the EA Personalization team by working with the Lifecycle Strategy Manager to design cohesive and seamless player journeys, enabling multiple channels, such as email, in-game, web and mobile, to work together to personalize a player’s experience across EA’s Network. The Specialist will work with teams to identify player friction points and map those behaviors to messaging for the expressed purpose of improving player experiences. 

Enabling dynamic content and integrating channels requires early-stage planning that establishes the clear objectives and governance which will guide execution.

Responsibilities of this role include: 

• Work with Lifecycle Strategy Manager to define when, where and what content our players see at critical moments in their network progression, across Dynamic OmniChannel Messaging channels
• Partner with teams to increase the lifetime value of our players by developing strategies that guide how game teams take advantage of the personalization tech and tools available
• Identify needs and opportunities that require EA to enhance and improve its infrastructure and processes via partnership with studio stakeholders
• Manage global plan, content briefs and content calendars
• Key point of contact for lifecycle strategy programs
• Ensure reporting and analysis are leading to meaningful change across evergreen and campaign-based content
• Deep understanding of our player segmentation approach 
• Develop strategies for reaching cohorts and player segments based on business goals of assigned channels
• Follow content, social, and digital trends and best practices within and outside the gaming industry

 

Desired Skills and Experience 

• 3-5 years of experience in CRM, engagement/lifecycle marketing, MarTech or system automation that can include one of the following:
• • Digital channel, including email or
  • Database-driven marketing or
  • Subscription services
• Strategic thinker, with the ability to clearly articulate vision and implement plans
• Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love.
• Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced environment.
• Excellent oral and written communication skills
• Proficient with Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.)
• Bachelor’s Degree or equivalent experience required. Degree in Marketing, Communications, Business or Economics is preferred
• Good understanding of HD, mobile, PC gaming and subscriptions
• Highly curious and eager to learn

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Community / Marketing Title: Specialist, Lifecycle Strategy - Contract

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 131

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。