Manager, eSports Analytics

Requisition Number: 161259

Position Title: Manager, Analytics

External Description:

We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

Our Marketing Analytics team is looking for a Manager to lead the Competitive Gaming Analytics team based in Redwood Shores, supporting teams across the division. You will work together with division leaders and analysts to determine the value of competitive gaming at EA, inform strategic game design and feature decisions, and improve the viewing experience. You will help partners determine viewership metrics to use for eSports-related content, educate them to better understand the analyses, and provide applicable recommendations.

You will work with diverse teams including League Operations and Management, Commercialization, Broadcast, and Analytics team members in Marketing Analytics and Studio Analytics. You will create influence across different teams, and for mentoring, developing and leading a team of analysts on projects across multiple franchises and business models. You will report to the Sr. Manager of Marketing Analytics within EA’s Marketing and Commercial Insights organization.

What a Manager of Esports Analytics does at EA:

• Lead a team of analysts by providing guidance, development and mentorship
• Establish relationships and influence partners across Competitive Gaming Division and Executive team using top quality insights
• Use business sense to help senior partners shape their questions and translate questions into measurable metrics and actionable steps
• Set a vision and roadmap for the team based on an understanding of partners’ needs to achieve maximal impact
• Communicates clearly with team members and partners, with the ability to translate partners' requirements into clear analytics deliverables, then turn results into compelling stories and insights in a clear, understandable, and valuable way
• Find new opportunities to explore data to improve the player experience, improve the product, increase incremental revenue and reduce costs across all portfolio
• Prioritize opportunities for analysts based on impact and timeline, and allocate resources accordingly
• Promote collaboration across Studio Analytics, Data Science, Marketing Analytics, Consumer Insights, and User Experience Research
• Document analysis projects, methodologies, and conclusions. Encourage knowledge sharing across teams

Attributes:

• Excellent people leadership qualities including managing and developing high potential employees
• Comfortable partnering with and influencing diverse partners including senior executives
• A passion to improve results and affect meaningful change, and views challenges as opportunities
• Comfortable guiding analysts through both technical and non-technical work, anticipating the questions from partners to get analysts prepared, and giving directions for solutions
• Seek opportunities to make the function and business better

Background:

• BS or equivalent degree in Mathematics, Statistics, Marketing, Economics, Engineering, Computer Science, Information Systems, Analytics, or a related field (MS preferred)
• 5+ years of professional experience with demonstrated experience applying analytics to real-world problems
• 3+ years of experience in a consumer products-oriented industry; or gaming, entertainment, or e-commerce
• Minimum of 2 years of managing teams of data scientists or analysts with technical background
• Experience with statistics and modeling to understand the work, ask the right questions and provide guidance to analysts
• Experience with experimental design and the determination of the statistical significance of findings
• Experience in advertising and sponsorship revenue attribution and financial planning is a plus
• Experience with viewership and audience insights is a strong plus

City:

State:

Community / Marketing Title: Manager, eSports Analytics

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 223

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。