Activation Director, EA Brand Marketing

Location: Redwood City, California, United States

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Requisition Number: 160608

Position Title: Director Marketing

External Description:

Activation Director, EA Brand Marketing 

We are Electronic Art’s Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

Hello, are you our Brand Activation Leader?

The newly formed brand team for Electronic Arts is only six months into building our brand, so all of this is very new. That means we’re still making it up as we go along. If you’re a leader who is also a doer, and if you’re looking for a challenge, then this might be your gig. Full transparency, right now we all muck in on everything and it can be a little messy. But that’s because you’ve caught us at the best time - the very beginning - how exciting is that? The opportunity to bring an amazing brand back to life doesn’t come around too often… so that’s why we’re here and hopefully why you’re still reading this job description...

The Brand Activation Director will report directly to the Head of Brand, EA. You will oversee, build and grow your marketing team. You will partner closely with brand strategy to turn our new brand strategy and pillars into leading brand actions. You will oversee the marketing strategy for the hero brand and work well with all marketing teams to bring our brand to life. To do this, you will have experience building, launching or transforming brands and will have experience driving multichannel campaigns. And you’ll be a big nerd like the rest of us - you enjoy setting up measurement systems and working with insight and data. Go on, admit it, this is a safe space ;).

What we’re looking for

  • 8+ years of brand activation experience including some gaming background 
  • Experience driving omnichannel brand marketing
  • Experience working in or with brand communications and brand social 
  • Experience briefing agencies/ creative teams/ other
  • Examples of transforming a brand/ marketing approach/ something else in your career history
  • Great perspective on both creativity and measurement, marketing models, budget planning
  • Great collaborator who loves to set something in motion and watch others make it their own
  • Comfortable when dealing with differences of opinion, has strong opinions lightly held
  • Outcome and output oriented - dare we say ‘relentless’?
  • Willing to get hands dirty 
  • A comrade

Day to day responsibilities

  • Leads our always-on brand marketing efforts
  • Leads and manages the team that delivers the always on brand marketing
  • Chases down the opportunities to bring our brand to life internally and externally
  • Drives new marketing outputs such as brand partnerships, brand creative, brand voice, brand social 
  • Oversees the brand activation budget, sets the strategy for how we use it manages it and oversees how we measure its success
  • Leads agency engagements

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Community / Marketing Title: Activation Director, EA Brand Marketing

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2020-04-02 17:12:43.433

EEO Employer Verbiage:

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. 

We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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