Marcom Activation Manager - The Sims

Requisition Number: 157534

Position Title: Marketing Manager I

External Description:

Marcom Activation Manager – The Sims

 

Manage The Sims global marketing activation, responsible for the development, execution and measurement of integrated omni-channel, consumer-facing marketing activations, with a focus on building player relationships and delivering on commercial goals worldwide.

 

Responsibilities

• Direct global, consumer-facing marketing; Oversee cross-functional and partner collaboration; Lead regional team of marketing experts to ensure consistent and timely execution across all channels – both owned and partner – to deliver on campaign goals and strategies.
• Drive locally nuanced, coherent, consistent, compelling player journeys in line with The Sims Story: integrated across owned and partner channels, to drive player acquisition and compelling engagement that is globally cohesive and locally nuanced and delivers on commercial goals
• Inspire a cross-functional team of marketers: Inspire an unassailable sense of shared purpose across functional teams and equip, empower and enable solution-oriented creative progress.
• Problem-solve: Collaborate with partner teams within and outside of Marcom to alleviate obstacles to timely, quality player-facing executions
• Set the parameters for activation success: Apply player, market and product insights, along with business objectives and strategies, to define marketing activation approach, tactics and KPIs.
• Connect marketing activation with product and business deliverables: Equip teams with reasons to believe and align campaign execution with development and business goals.
• Provide key planning parameters for Global Media Team and approves The Sims media plans
• Drive activation efficacy: Establish and validate hypotheses relative to KPIs and insights to inform optimized execution.
• Manage global marketing budget: Inform allocation and manage deployment of annual Sims marketing budget in collaboration with Marcom Activation Director, inform optimization of investments throughout the year according to campaign and channel performance

 

Deliverables

• Signature Initiatives: breakthrough programs applicable to all channels and markets
• Oversee Creation of the Marketing Activation Roadmap: Accountable for global teams’ creation of The Sims integrated marketing activation plan inclusive of multiple channels – both owned and partner – and aligned to business objectives and strategies.
• Drive Seamless Player Journeys: Understand and leverage channel and player insights to create cohesive player journey plans and ensure flawless execution across the channels.
• Manage the Budget Control Document: Inform fiscal year budget allocations for global The Sims marketing budget. Update budget documents for quarterly estimates. Drive monthly budget review meetings with stakeholders.
• Drive Rhythm of Business: Ensure cohesive communication and collaboration among the The Sims Marketing Activation team and with key stakeholders. Establish communication touchpoints on weekly, monthly and quarterly basis to ensure visibility and proactive communication of The Sims Activation plans and performance.
• Establish the KPI Scorecard for the campaign: Work with Insights & Analytics, Global Publishing and Channel Marketing teams to quantify and qualify The Sims success metrics.
• Identify, celebrate and implement learnings from beats and retrospectives: Partner with GAI in the development of hypotheses and insights and work with Channel teams to validate or invalidate to inform future optimization.

 

Core Competencies

• Accountability: Prepare a road map for activation success, ensure all are clear, and take action to keep progress on track. Assume responsibility for actions and outcomes. 
• Adaptability: Embrace change and help others adjust. Modify approach according to context.  Actively seek to become comfortable in new environments or roles.
• Collaborative Leadership: Share expertise and resource to help others. Include all who can contribute to a successful outcome.  Stay engaged even when not in full agreement.
• Communication: Craft multi-channel marketing considerations into a coherent whole. Express clear, inspirational player journeys. Share ideas with stakeholders and cross-functional teams and listen openly.
• Innovation: Create solutions to challenges and positively question current thinking. Leverage logic and rationale to influence.  Recognize and build on the ideas of others.
• Decision-making: Establish criteria. Seek relevant information to aid understanding. Identify correlation.  Determine causation.  Arbitrate with balanced, compelling resolutions.

 

Requirements

• Seasoned marketer with 3/5 years of experience
• Excels at working in a matrixed team environment characterized by interdependency
• Ability to galvanize and influence teams and stakeholders across disciplines, at all levels
• Ability to effectively engage and liaise with executive teams
• Ability to create successful marketing campaign outcomes based on business goals and strategies
• Flexible and dynamic with the ability to adapt to changing goals and objectives
• Understanding of evolving consumer engagement and channel opportunities
• Exceptional verbal and written communication skills
• Experience in video games or similar dynamic sports/entertainment environments

 

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Community / Marketing Title: Marcom Activation Manager - The Sims

Company Profile:

Electronic Arts Inc. är ett globalt ledande mjukvaruföretag för interaktiv underhållning. EA levererar spel, innehåll och onlinetjänster för internetuppkopplade spelkonsoler, persondatorer, mobiltelefoner och surfplattor.

EEOText: EA är en arbetsgivare som är för likabehandlande. Alla anställningsbeslut görs utan hänsyn till ras, färg, ursprung, anor, kön, könsidentitet eller -uttryck, sexuell läggning, ålder, genetisk information, religion, funktionshinder, sjukdomstillstånd, graviditet, civilstånd, familjestatus, veteranstatus eller annan karakteristik som skyddas av lagen. Vi kommer också att överväga kvalificerade sökande med kriminalregister för anställning, i enlighet med gällande lag. EA gör också arbetsplatsen tillgänglig på det sätt som krävs för kvalificerade personer med funktionshinder, enligt gällande lagar.

Days Open: 98

Can this position be remote?:

EEO Employer Verbiage:

Om EA

På Electronic Arts är vårt mål att inspirera världen till att spela. Vi skapar fantastiska nya spelupplevelser för miljontals spelare världen över genom att sammanföra talangfulla människor som kombinerar kreativitet, innovation och passion. Vi vet att vår mångfald är vår styrka. Vi skapar en inkluderande kultur för våra anställda och ger dem möjligheter att lära sig nya saker och vägleda andra anställda så de kan utföra sitt livs viktigaste och mest givande arbete.

Vi sätter våra anställda i första rummet. Vi erbjuder omfattande förmånspaket med fokus på hälsa och välstånd för att möta dina behov och hjälpa dig få en bra balans mellan karriären och privatlivet. Vi erbjuder dynamiska och samarbetsinriktade arbetsmiljöer, möjlighet att samverka via våra resursgrupper och hjälp med ett balanserat liv genom betald ledighet, föräldraledighet, gratis spel och mycket mer!

Electronic Arts är en arbetsgivare med lika möjligheter. Alla anställningsbeslut görs utan hänsyn till ras, färg, ursprung, anor, kön, könsidentitet eller -uttryck, sexuell läggning, ålder, genetisk information, religion, funktionshinder, sjukdomstillstånd, graviditet, civilstånd, familjestatus, veteranstatus eller annan karakteristik som skyddas av lagen. Electronic Arts gör också arbetsplatsen tillgänglig på det sätt som krävs för kvalificerade personer med funktionshinder, enligt gällande lagar.