Competitive Gaming Manager - China

Requisition Number: 156678

Position Title: Program Manager II

External Description:

Located in Shanghai and reporting to the Head of ASIA Competitive Gaming.

We are looking for a passionate, determined and humble individual. At Electronic Arts, you are part of an elite team of innovative and highly skilled specialists who lead the gaming industry. 

As a Competitive Gaming Manager, you will lead key projects that will shape the success of our game franchises from both business and player engagement perspectives. 

You will be responsible for estimating and forecasting Competitive Gaming business to design appropriate esports models, as well as consulting in matters of our development studios, 3rd party operators, pro-teams and competitive gamers.

KEY RESPONSIBILITIES

 

• Develop Competitive Gaming Strategy
• • New player acquisition – Motivate new players to try out competitive game modes.
  • Engagement – Inspire our existing players to prolong their experiences with competitive play.
  • Viewership – Drive fans to interact with and consume the game’s competitive content.
• Define, implement, and track measurable criteria to evaluate our success in esports and set KPIs for growth.
• Develop management level reports in support of business reviews.
• Align and work closely with our Global Competitive Gaming Division, ensuring Global Strategy is reflected in APAC plans.
• Drive quarterly planning meetings with regional publishing partners to review Competitive Gaming strategy and plan for the upcoming period.
• Directly manage the relationship with  esports organizers in Asia, in connection with their local competitive gaming programs involving EA properties.   
• Partner with and ensure effective communication between a number of internal and external stakeholders by serving as the lead point of contact.
• Monitor effectiveness of all competitive gaming, esports events and campaigns, providing regular reports to publishing team, with specific and actionable recommendations for future improvement.
• Constantly monitor competitive gaming strategies, plans and materials from international EA counterparts to ensure consistency, adopt best practices, and gain efficiencies/economies with worldwide plans.
• Monitor industry and local insights to inform and assist our strategic approach, as well as identify opportunities to bring in additional revenue for our competitive gaming programs.

KEY REQUIREMENTS

• 5-7 years of experience in project management, marketing esports or business management, preferably in the video game, experiential marketing or sports industries.
• Understanding of and experience in competitive gaming and/or sports digital content planning, production and broadcast distribution in Asia, specifically in China.
• Strong project and time management skills.
• Marketing, business, event management or sports management degree or equivalent combination of education and experience.
• Ability to build strong working relationships built on mutual trust.
• Proven success leading groups and managing various stakeholders.
• Strong team player, behaves like an owner, and ultimately focused on delivering results with high standards.
• Excellent verbal and written communication skills, as well as presentation skills in both Chinese and English.
• Experience in developing innovative marketing campaign plans involving live service products, targeting acquisition, engagement and monetization.
• Ability to travel 10-20% of the time.

 

PLUS

• Passion for video games and interest in esports and competitive gaming.
• Self-motivated individual with an ability to work autonomously.
• Excellent creative and strategic thinking.
• Ideally an understanding of both the gaming and cultural nuances of China, Korea, Japan and Southeast Asia.
• Solid understanding of Microsoft Office programs.
• Effective collaboration skills across all levels of an organization.
• Ability to manage projects on schedule and within budget.

City:

State:

Community / Marketing Title: Competitive Gaming Manager - China

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: 关于 EA 在 Electronic Arts，我们的宗旨是“激励世界，同享乐游”。我们让兼具创意、创新和激情的人才共聚一堂，为世界各地的亿万名玩家创造非凡的全新游戏体验。我们知道我们的长处在于员工的多样性。我们保证员工处于包容的文化之中，为其提供学习和领导的机会，让其从事职业生涯中最有影响力、最有价值的工作。 我们把我们的员工放在首位。我们为员工提供全面的、着重于健康和福祉的福利保障，以满足您的需求，并帮助您平衡您的职业生涯和个人生活。我们提供充满活力和共同协作的工作环境，您可通过我们的员工资源小组进行联系和贡献，享受带薪休假、产假和育儿假来平衡工作与生活，另外还有免费的电子游戏等更多福利！ Electronic Arts 是一个机会平等的雇主。所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 59

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。