Email Marketing Coordinator

Requisition Number: 156076

Position Title: Assoc Marketing Specialist

External Description:

Email Marketing Coordinator

Job Description

EA is looking for an experienced Email Marketing Coordinator to help deploy emails to our global network of players through enterprise level deployment systems across our portfolio of games.

This role is an integral part of the Dynamic Omnichannel Messaging (DOM) team; a centralized, always-on, automated marketing program that drives acquisition, engagement, and retention across EA’s portfolio of games and destinations. The Email Marketing Coordinator will make a big impact supporting the day-to-day operations of our global enterprise email program, in addition to enabling key partners to continue to iterate and automate our program which will be central to fortifying DOM tech and bringing Personalization Intelligence to players.

One of the Dynamic Messaging team’s key principles is to deliver world-class content experiences for EA players. The Email Marking Coordinator will help to deliver personalized content across the player journey and help shape these experiences through our email channel.

About the Team

The Dynamic Messaging team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools to deliver personalized messages, at scale; and strategically delivers enterprise-wide solutions that allow for cross-channel marketing automation to power new digital business models.

Responsibilities of this role include:

• Understand daily operations, systems, and data related to EA’s email program
• Work with email team in order to optimize program by monitoring deployments, providing results for analysis, and collaborating with team members
• Asset management for all deployment request types
• Build and manage of core English content that is required for translations
• Manage documents that are used for distribution for localization
• Manage all global edits and approvals
• QA checks prior to email deployments
• Set global email content live for deployment
• Manage email program campaign calendar
• Manage and maintain program automations
• Work with partner teams to deploy Ad Hoc deployment requests
• Partner with cross-functional teams to identify gaps in processes and to develop and deliver workflow enhancements
• Cultivate relationships with internal partners and stakeholders
• Update and maintain process documentation and best practices
• Troubleshoot and solve problems in a highly visible environment
• Develop a deep understanding of our player segmentation approach
• Consistently identify opportunities to scale and refine tools and processes
• Follow content, social, and digital trends and best practices within and outside the gaming industry
  
  

Desired Skills and Experience

• 3+ years experience of Email Marketing Experience
• Experience with major ESP platforms (preferably Salesforce Marketing Cloud)
• 2+ years of free hand (expert) HTML experience (preferred)
• 2+ years of free hand (expert) SQL experience (preferred)
• Bachelor’s Degree or equivalent experience required. Degree in Marketing, Advertising, Communications, Business or Economics is preferred
• Ability to manage multiple projects among a wide range of internal stakeholders, prioritize, and meet tight deadlines in a fast-paced environment
• Experience navigating complex operational processes
• Creative and strategic thinker, with the ability to clearly articulate vision and implement plans
• Investigative, problem-solving mindset and a strong eye for detail
• Positive, solution-oriented attitude
• Expertise in quality control checks, in-depth troubleshooting
• Highly curious and eager to learn
• Excellent oral and written communication skills; comfortable with data
• Proactive, operationally minded, and efficiency focused
• Comfortable in a fast-paced, dynamic, and deadline-oriented environment
• Proficient with Microsoft Office and Google Suites
• Experience with the gaming industry (desktop and mobile), game development, platforms, subscription models, and ecosystems is a plus
• Experience with Quality Assurance workflows is a plus

 

City:

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Community / Marketing Title: Email Marketing Coordinator

Company Profile:

Electronic Arts Inc. 是全球领先的互动娱乐软件公司。 EA 提供适用于联网主机、个人电脑、手机和平板电脑的游戏、内容和在线服务。

EEOText: EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况、退伍军人身份或其他任何受法律保护的特征等因素的影响。 我们也会遵照相关法律，考虑雇佣带犯罪记录的合格申请者。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。

Days Open: 81

Can this position be remote?:

EEO Employer Verbiage:

EA 是一个奉行机会均等的雇主。 所有招聘决定均不考虑种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性向、年龄、遗传信息、宗教信仰、残障状况、医疗状况、怀孕状况、婚姻状况、家庭状况或退伍军人身份等因素的影响。 EA 还会遵照相关法律，为符合条件的残障个体改善工作环境。