Sr. Specialist, Lifecycle Strategy

Requisition Number: 161361

Position Title: Sr Lifecycle Marketing Specialist

External Description:

Senior Specialist, Lifecycle Strategy

At Electronic Arts, we exist to inspire the world to play. We create amazing experiences for our players everywhere and we consider our players’ experiences first in everything we do.

The Lifecycle Strategy team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on using behavioral, transactional data, automation tools to provide highly personalized messages, at scale. The team provides enterprise-wide solutions that allow for omnichannel messaging and power new digital business models.

Job Description

The Sr. Specialist, Lifecycle Strategy will play a strategic and essential role on the EA Lifecycle Strategy team (reporting into the Sr. Strategist) by designing cohesive and seamless player journeys for our subscription services. Allowing multiple channels, such as email, in-game, web, in-client and mobile, to work together to personalize a player’s experience across EA’s Network. The Sr. Specialist, Lifecycle Strategy will work with teams to identify player friction points and map those behaviors to messaging for the expressed purpose of improving player experiences. 

Responsibilities of this role include: 

• Key point of contact for subscription partners
• Collaborate with cross functional teams to develop a test & learn plan to evolve and improve efficacy of campaigns 
• Define when, where and what content our players see at critical moments in their personal progression across Dynamic OmniChannel Messaging channels
• Partner with teams to increase the lifetime value of our players and subscribers by developing strategies that guide how game/subscription teams take advantage of the personalization tech and tools available
• Identify needs and opportunities that require EA to improve its infrastructure and processes with partners
• Manage global plan, content briefs and content calendar
• Ensure reporting and analysis are leading to meaningful change across evergreen and campaign-based content
• Deep understanding of our player segmentation approach 
• Develop strategies for reaching cohorts and player segments based on business goals of assigned channels
• Partner with cross-functional teams to develop and deliver workflow enhancements
• Follow content, social, and digital trends and best practices within and outside the gaming industry

 

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Community / Marketing Title: Sr. Specialist, Lifecycle Strategy

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 60

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.