Community Activation Director of Social Channel Engagement

Location: Redwood City, CA, USA

Notice

This position is no longer open.

Requisition Number: 158767

Position Title: Director, Global Community Engagement

External Description:

Position Overview

The Community Activation Team connects with the voices of EA’s 300+ million players playing our roster global games. The team’s mission is to build healthy communities via authentic experiences designed to engage, inform, and empower to create and ignite social advocacy at scale.

The Director of Social Engagement plays a key role in the transition from Marketing Communications Strategy into Social Channel Engagement via assets and creative voice for some of the best gaming brands in the world, including FIFA, Madden, Battlefield and The Sims. Informed by the Marketing Communications Strategy and Activation plans, the Director of Social Channel Engagement will lead a team focused on real-time player engagement strategy and execution, building connections to EA’s social community through two-way communication that creates mass awareness and interest.

The Director of Social Channel Engagement will lead the development of social communication plans for external franchise channels, partnering with internal and external creative teams to brief and manage asset development and craft creative copy aligned with EA and specific franchise brand voices. The Director of Social Engagement manages franchise teams that are responsible for the social channel calendar and will guide teams to coordinate briefs, assignments, schedules and assets for distribution. As part of this process, is a reviewer of proposed real-time content activation and provides detailed feedback prior to production and distribution. This role is also responsible for maintaining the quality and performance of franchise social channels. This role reports into the Sr. Director of Global Community Engagement.

Responsibilities

Thoughtfully build real-time engagement strategies, new ways to engage in partnership with social platforms
Build a holistic strategy to amplify brand consideration and buzz and build dialog with EA’s player
Monitor Social platform and cultural trends to grow EA’s social real-time engagement standards and practices
Assigns requirements and drives content briefs for social channels
Reviews and provides feedback during content pre-production
Oversees the social calendar
Regularly audits EA social channels to address inconsistencies
Closely aligns with Marcom Strategists and Activation Leads on the execution of the Marketing Communications Activation Plan on social channels
Lead the co-development of mass amounts of content, including collaborating and inspiring creative production teams
Analyze, measure and report social engagement metrics and be an internal advocate and champion of the function.
Consistently educate and guide a team and rest of the organization on real-time engagement trends, opportunities and best practices
Lead real-time engagement key strategic partners and agency relationships to deliver results
Extend people leadership to direct team and across Marketing Communications org
Passionately articulate vision, social channel performance and trending opportunities to VP, SVP and CMO
Excite and rally Marketing Communications department and broader teams around Social Channels and real-time engagement strategy

Minimum Qualifications At a minimum, here's what we need from you:

Bachelor's Degree in Business, Marketing or related field
10+ years' experience both in social content and channel strategy and execution with deep expertise in social content

City:

State:

Community / Marketing Title: Community Activation Director of Social Channel Engagement

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 24

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts