Director, Marcom Strategy

Requisition Number: 158304

Position Title: Director, Digital Strategy

External Description:

Director, Marketing and Communications (Marcom) Strategy

We are looking for a Director of Marcom Strategy to work across a portfolio of exciting games developed by our Canadian studios. You will be naturally curious, a strategic thinker, a thoughtful contributor to a team of accomplished strategists, and a collaborative partner to Brand, Game Development and Activation teams.

The Team

Our Marcom Strategy team determine the strategies that underpin our marketing campaigns. This global group of strategists, creative directors and copy writers decide the steel threads that guide the campaign from creation to execution, including the strategic narrative, brand identity, creative platform and creative direction for our hero assets. We are equally analytical and creative, and boldly chase the next insight to help us improve.

KEY RESPONSIBILITIES

• Craft the marketing campaign strategies for our games
• Interpret insights from a variety of sources – Marcom Intelligence, Analytics, Consumer Insights – and implements those best practices and insights into our marketing strategies
• Champion the strategies and work of the team
• Collaborate with our internal Creative Directors, copy writers and external agencies to develop the creative platform for our games, along with the persona, tone and narrative
• Focus not only on the ideation of the strategy, but also partner with the different partner teams to ensure quality and thoughtful execution of the strategy
• Partner to our Brand and Studio/Game Development teams to ensure the marketing campaigns support the brand guidelines and the product
• Establish the indicators to measure the performance of the campaign

REQUIREMENTS

• Experience: 7+ years in a strategy or planning role within a creative agency, gaming or entertainment industries
• A leader: inspire across an organization
• A natural born storyteller: a natural understanding of narrative across everything from a presentation to a pithy end-line to a piece of content
• A creator: a rich CV of creative activations and content across a variety of media
• Lives and breathes digital marketing: understands the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
• Insights: interpret and decipher data to extract the insights to unlock fresh marketing
• You’re a gamer. This is a must!

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Community / Marketing Title: Director, Marcom Strategy

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 153

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.