North America Marcom Activation Manager, Games, Network & Family Portfolio

Location: Redwood City, CA, USA

Notice

This position is no longer open.

Requisition Number: 157346

Position Title: Senior Marketing Specialist I

External Description:

North America Marcom Activation Manager, Games, Network & Family Portfolio

The North America Marcom Activation Manager represents Marcom Activation locally. S/he is responsible for the development, execution and measurement of locally nuanced integrated omni-channel marketing activations for all EA Games, Network and Family portfolio franchises in North America (US and Canada) with a focus on building player relationships and delivering on commercial goals worldwide.

Responsibilities

North America marketing expert: Surfaces strong country insights to the Marcom Activation Lead and Director in line with planning timelines to inform Marcom Strategy for all EA Games, Network and Family portfolio franchises.
Seamless Player Journeys: Develops and executes locally nuanced omni-channel country marketing activations that deliver on the strategy brief

Ensures cohesion across all owned and partner North American channels; tracks beat readiness and works with Marcom Activation Manager Lead or Marcom Activation Director to remove barriers to timely, coherent execution

Connects marketing activation with product and business deliverables: Tracks and interprets North American campaign performance data delivered by GAI and translates into actions
Agency management: Manages agency (influencer, comms, creative) and contractor resources (where applicable)
Communication specialist: Attends & supports local events. Engages with local press and media outlets. In-territory contact for Publishing & external partners including first parties.
Activation hygiene:
- Budget tracking: North America non-media budget tracking and EPO raising, receipting for the approved NA campaign execution
- Drives process to ensure legal approval on bespoke NA activations
- Localised Content QA: reviews and approves localised assets (metadata, product glossary, packaging, media assets – video banners, sponsorship; PR materials via agency; localised web pages and others as required)

Deliverables

Omni-Channel Activation Plan: Cultural considerations for Marcom Strategy and locally nuanced omni-channel marketing activations for North America
North America Budget Plan: Deployment of $s by channel in market, optimised ongoing
Beat readiness Scorecard: Risk and opp assessment on flawless execution of key beats

Core Competencies

Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in new environment or role.
Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements

Ability to drive and execute marketing excellence to optimize product performance in a given region
Commercial / Business acumen & understanding – global and local
Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns, nuanced for North America.
Ability to execute effectively across a variety of brands and products
Adept at managing up and in partnership with a complex matrix of partners across regions.
Ability to take direction, be solution driven and manage priorities with self-sufficiency with a remote team and manager

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Community / Marketing Title: North America Marcom Activation Manager, Games, Network & Family Portfolio

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

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About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 105

Can this position be remote?:

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About Electronic Arts