Campaign Coordinator - 12 month Contract

Location: Seattle, WA, USA

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This position is no longer open.

Requisition Number: 156798

Position Title: Contingent

External Description:

EA Mobile is seeking a highly motivated Campaign Coordinator to join our PopCap Live Service team. The Campaign Coordinator will partner cross-functionally with game developers, designers, marketing, QA, and other product managers to plan, implement, maintain, test, and analyze our dynamic player messaging and in-game store offers across multiple titles. From helping players discover their favorite new game mode just as they’re getting bored to offering up a hot deal perfectly tailored to their play style, the Campaign Coordinator ensures that we deliver the most relevant, fun, useful, timely, and appealing information and content to players wherever they are in their lifecycle.

Key Duties and Responsibilities:

Player Lifecycle Communication, Segmentation, and Merchandising Design

Collaborate with game and marketing teams to gather communication framework, merchandising requirements, and test requirements
Define the communication placement and merchandising strategy for each game and channel
Work with game teams and creative services to design and generate new campaign creatives and commerce SKUs
Use EA’s lifecycle management platform to implement and validate changes
Collaborate with marketing teams on player acquisition optimization and tests

Campaign Implementation and Analysis

Plan, execute, verify, and track all individual campaigns across game channels
Balance game team priorities, network opportunities, and creative services bandwidth to maintain the multi-product campaign calendar
Own the execution of placement, targeting, timing, and governance for all campaigns in channels including interstitial, banner, push note, inbox, and store
Program and publish campaigns efficiently and accurately for an array of stakeholders across products, meeting tight deadlines and complex requirements
Maintain the in-game SKU catalog for all games, both setting up new offers and configuring variants to fulfill campaign goals
Verify end-user experiences meet the expectations and standards of quality for our portfolio Campaign Analysis and Refinement
Analyze and monitor campaign portfolio performance, identify trends, tune the long-term strategy, and present findings

Required Skills & Experience

Self-starter, with a strong work ethic and a success-based attitude. Ability to take ownership of assigned tasks and features and meet responsibilities without constant supervision.
Outstanding written and oral communication skills, able to communicate both creative and technical feedback
Strong sense of urgency to mitigate risks and potential areas of concern proactively rather than reactively.
Precise attention to detail a must
Mobile game or e-commerce experience a plus
Experience with digital marketing
Experience with data analysis
Excellent organizational skills, with the ability to juggle complex priorities and projects
Proven ability to partner with cross-functional disciplines and influence effectively
Enjoys working in a fast-paced, constantly iterating environment
Unity and HTML experience a plus
A/B and multivariate testing a plus
Experience with lifecycle management tools such as Upsight a plus

Minimum Qualifications

BS/BA degree, ideally in Marketing, Communications, Business and/or related field and experience
Strong understanding of, and interest in, the mobile games space as well as the wider online environment
Experience with end-to-end project or program management (planning and execution)

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Community / Marketing Title: Campaign Coordinator - 12 month Contract

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 31

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts