Marcom Activation Manager, Global EA SPORTS FIFA

Requisition Number: 156078

Position Title: Marcom Specialist III

External Description:

Marcom Activation Manager, Global

EA SPORTS FIFA

The EA SPORTS FIFA Marketing Manager is responsible for the development, execution and measurement of integrated omni-channel marketing activations for EA SPORTS FIFA with a focus on building player relationships and delivering on commercial goals worldwide. The role supports the Global Campaign across a number of internal EA teams to ensure integrated approach to planning and execution.

 

Responsibilities

• Delivers consumer-facing marketing: Along with the Sr. Marcom Activation Manager, drives the FIFA global activation plans and execution across global marketing channels and cross-functional touchpoints
• Creates seamless player journeys: Develops global activation plans and executes global marketing activations, ensuring implementation across territories in partnership with Regional Marcom Activation Managers; tracks beat readiness and works with Sr Marcom Activation Manager to remove barriers to timely, coherent execution; liaises with internal functional experts to enable timely and quality execution of marketing campaign globally
• Connects marketing activation with product and business deliverables: Works with Marcom Strategy & Brand teams to track and interpret campaign performance data delivered by Global Analytics & Insights and translates into actions
• Agency management: Manages supporting marketing agencies (where applicable)

Deliverables

• Marketing Activation Roadmap: Along with the Sr. Marcom Activation Manager, accountable for creation of global omni-channel marketing activation plan inclusive of multiple channels – both owned and partner – and aligned to business objectives and strategies.
• Signature Initiatives: Develops breakthrough global marketing programs applicable to all channels and markets
• Establish the KPI Scorecard for the campaign: Work with Insights & Analytics, Global Publishing and Channel Marketing teams to quantify and qualify success metrics.
• Beat readiness Scorecard: Risk and opportunity assessment on flawless execution of key beats through the entire campaign
• Campaign optimization: On-going support & assessment of business objectives, industry trends, and campaign plans to help inform changes and/or improvements to ongoing marketing activations

Core Competencies

• Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome.  Stay engaged even when not in full agreement.
• Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in new environment or role.
• Dependability: Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
• Results Focus & Initiative: Focuses on results and desired outcomes and how best to achieve them. Gets the job done – at quality
• Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements

• 3+ experience creating integrated marketing campaigns and activations
• Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns
• Ability to drive and execute marketing excellence to optimize product performance
• Commercial / Business acumen & understanding – global and local
• Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
• Adept at managing up and in partnership with a complex matrix of partners across regions.
• Ability to take direction, be solution driven and manage priorities with self-sufficiency with remote team members
• Strong understanding & experience with Adobe & Office tools
• Passion for Sports and Football

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Community / Marketing Title: Marcom Activation Manager, Global EA SPORTS FIFA

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 97

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.