Email Marketing Coordinator

Requisition Number: 156076

Position Title: Assoc Marketing Specialist

External Description:

Email Marketing Coordinator

Job Description

EA is looking for an experienced Email Marketing Coordinator to help deploy emails to our global network of players through enterprise level deployment systems across our portfolio of games.

This role is an integral part of the Dynamic Omnichannel Messaging (DOM) team; a centralized, always-on, automated marketing program that drives acquisition, engagement, and retention across EA’s portfolio of games and destinations. The Email Marketing Coordinator will make a big impact supporting the day-to-day operations of our global enterprise email program, in addition to enabling key partners to continue to iterate and automate our program which will be central to fortifying DOM tech and bringing Personalization Intelligence to players.

One of the Dynamic Messaging team’s key principles is to deliver world-class content experiences for EA players. The Email Marking Coordinator will help to deliver personalized content across the player journey and help shape these experiences through our email channel.

About the Team

The Dynamic Messaging team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools to deliver personalized messages, at scale; and strategically delivers enterprise-wide solutions that allow for cross-channel marketing automation to power new digital business models.

Responsibilities of this role include:

• Understand daily operations, systems, and data related to EA’s email program
• Work with email team in order to optimize program by monitoring deployments, providing results for analysis, and collaborating with team members
• Asset management for all deployment request types
• Build and manage of core English content that is required for translations
• Manage documents that are used for distribution for localization
• Manage all global edits and approvals
• QA checks prior to email deployments
• Set global email content live for deployment
• Manage email program campaign calendar
• Manage and maintain program automations
• Work with partner teams to deploy Ad Hoc deployment requests
• Partner with cross-functional teams to identify gaps in processes and to develop and deliver workflow enhancements
• Cultivate relationships with internal partners and stakeholders
• Update and maintain process documentation and best practices
• Troubleshoot and solve problems in a highly visible environment
• Develop a deep understanding of our player segmentation approach
• Consistently identify opportunities to scale and refine tools and processes
• Follow content, social, and digital trends and best practices within and outside the gaming industry
  
  

Desired Skills and Experience

• 3+ years experience of Email Marketing Experience
• Experience with major ESP platforms (preferably Salesforce Marketing Cloud)
• 2+ years of free hand (expert) HTML experience (preferred)
• 2+ years of free hand (expert) SQL experience (preferred)
• Bachelor’s Degree or equivalent experience required. Degree in Marketing, Advertising, Communications, Business or Economics is preferred
• Ability to manage multiple projects among a wide range of internal stakeholders, prioritize, and meet tight deadlines in a fast-paced environment
• Experience navigating complex operational processes
• Creative and strategic thinker, with the ability to clearly articulate vision and implement plans
• Investigative, problem-solving mindset and a strong eye for detail
• Positive, solution-oriented attitude
• Expertise in quality control checks, in-depth troubleshooting
• Highly curious and eager to learn
• Excellent oral and written communication skills; comfortable with data
• Proactive, operationally minded, and efficiency focused
• Comfortable in a fast-paced, dynamic, and deadline-oriented environment
• Proficient with Microsoft Office and Google Suites
• Experience with the gaming industry (desktop and mobile), game development, platforms, subscription models, and ecosystems is a plus
• Experience with Quality Assurance workflows is a plus

 

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Community / Marketing Title: Email Marketing Coordinator

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 81

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.