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Marcom Activation Manager -Madden NFL Partnerships

Location: Orlando, FL, USA

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This position is no longer open.

Requisition Number: 156060

Position Title: Marketing Specialist III

External Description:

Marcom Activation Manager - Partnerships

 

Do you find yourself thinking about Madden NFL and potential partnerships/collaborations opportunities that should be happening between the brand and NFL teams/sports brands across digital? If so, keep reading because we are looking for the newest member of our team to drive the development, execution and measurement of our multi-channel, consumer facing marketing activations with a focus on maximizing digital marketing channel opportunities beyond Madden NFL’s owned channels. Read through the full details below and apply if you’re ready to change the game.

 

Responsibilities

  • Accountable for the creation and execution of holistic, multi-channel digital marketing activation plans across sports industry channels in service of Madden NFL’s global marketing campaign objectives and strategies
  • Extensive experience producing multi-channel digital sports marketing campaigns that drive brand awareness, product consideration and acquisition leveraging digital content, web, social & email
  • Plans consumer journeys from sports industry channels through to engagement with Madden NFL content and digital channels to drive consideration and acquisition
  • Proven track record of creating innovative digital marketing programs, accountable from ideation to execution
  • Works closely with external digital marketing teams across sports industry
  • Channels include the NFL, NFL teams and top sports brands

 

 

Deliverables

  • Marketing Activation Roadmap: Accountable for creation of marketing activation plans for sports industry digital channels, aligning to Madden NFL’s marketing objectives and strategies.
  • Seamless Player Journeys: Create cohesive player journeys from external channels to Madden NFL owned digital channels and ensure flawless execution.
  • Marketing Activation: Build new approaches and execute innovative digital marketing programs that maximize sports industry channels to drive awareness, consideration and acquisition of Madden NFL.
  • Campaign Measurement: Quantify and qualify success metrics and prepare performance reports.
  • Campaign Retrospective: Establish hypotheses, test and learn, validate or invalidate to develop insights and inform future optimization and activations.

 

Core Competencies

  • Communication: Ability to coherently integrate multi-channel marketing programs from external channels into the holistic marketing activation plan. Express clear, inspirational player journeys from external channels to Madden NFL owned channels. Effective at liaising with various levels within an organization including peers & Director level and above.
  • Innovation: Create new approaches and solutions to challenges. Positively question current thinking. Deliver best-in-class marketing.
  • Commitment: Recognized by peers and partners for outstanding work ethic and reliability
  • Accountability: Prepare a road map for activation success on external marketing channels; ensure all are clear and take action to keep progress on track. Assume responsibility for actions and outcomes. 
  • Adaptability: Embrace change and modify approach according to context and performance.
  • Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Collaborative, highly influential & credible across the organization.

 

Requirements

  • Seasoned marketer with 5+ years of experience creating digital marketing campaigns
  • Expert knowledge of overall social media landscape
  • Well-versed in social media measurement with strong understanding of how to implement analytics and insights to test, learn and optimize programs
  • Ability to track and quantify performance across digital channels, providing actionable metrics and ensuring efficacy of programs
  • Leverage data to improve marketing performance across external digital channels
  • Excels at working in a matrixed team environment characterized by interdependency
  • Excels at establishing & fostering strong external relationships; consistently delivers exceptional work that instills high degree of confidence with partners; exercises influence with partners
  • Ability to create successful digital marketing campaign outcomes based on business goals and strategies
  • Flexible and dynamic with the ability to adapt to changing goals and objectives
  • Understanding of evolving consumer engagement and channel opportunities
  • Exceptional verbal and written communication skills
  • Passion for sports

 

 

 

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Community / Marketing Title: Marcom Activation Manager -Madden NFL Partnerships

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 67

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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