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SR DIRECTOR, MARKETING & COMMUNICATIONS STRATEGY

Location: Redwood City, CA, USA

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This position is no longer open.

Requisition Number: 155054

Position Title: Sr Director, Digital Strategy

External Description:

SR DIRECTOR, MARKETING & COMMUNICATIONS STRATEGY

EA is looking for a Sr Director of Marketing & Communications Strategy to work across a portfolio of exciting games, ranging from Star Wars, Battlefield, Need for Speed and beyond. You will be naturally curious, an exceptional strategic thinker, a thoughtful mentor to a team of talented strategists, and a collaborative partner to key PARTNERS across Brand, Game Development, Activation and cross-functional teams.

 

THE TEAM

EA’s Marcom Strategy is the team responsible for defining the strategies that underpin our marketing campaigns. This global group of strategists, creative directors and copy writers define the steel threads that guide the campaign from inception to execution; including the strategic narrative, brand identity, creative platform and creative direction for our hero assets. We are equally analytical and creative, and relentlessly chase the next insight that will help us innovate.

KEY RESPONSIBILITIES

  • Manages a global team of strategists
  • Crafts the marketing campaign strategies for our games
  • Interprets quant and qual insights from a variety of sources – Marcom Intelligence, Analytics, Consumer Insights – and implements those best practices and insights into our marketing strategies
  • Proactively champions the strategies and work of the team to internal stakeholders up to C-suite
  • Collaborates with our internal CDs, copy writers and external agencies to develop the creative platform for our games, along with the persona, tone and narrative
  • Focuses not only on the ideation of the strategy, but also partners with the Activation and cross-functional teams to ensure quality and innovative execution of the strategy
  • Key partner to our Brand and Studio/Game Development teams to ensure the marketing campaigns align to the brand guidelines and the product
  • Responsible for establishing the KPIs to measure the performance of the campaign

REQUIREMENTS

  • Experience: 12+ years in a strategy or planning role within a creative agency, gaming or entertainment industries
  • A leader: experience leading a global team of direct and indirect reports and an inspiring leader across the organization
  • A natural born storyteller: an innate understanding of narrative across everything from a presentation to a pithy end-line to a piece of content
  • A proven creator: a rich CV of innovative activations and content across a variety of mediums
  • Lives and breathes digital marketing: understands the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
  • Insights: innate ability to interpret and decipher quant and qual data and extract the insights that will unlock innovative marketing
  • You’re a gamer. This is a must!

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Community / Marketing Title: SR DIRECTOR, MARKETING & COMMUNICATIONS STRATEGY

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 259

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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