Channel Strategist

Requisition Number: 153237

Position Title: Lead Digital Strategist I

External Description:

We are EA

We entertain millions of people across the globe with the most amazing and immersive interactive software in the industry. But making games is hard work. That’s why we employ the most creative, passionate people in the industry.

 

The Challenge Ahead:

Electronic Arts’ Global Creative team is looking for an experienced strategist to work across their fast-growing portfolio of competitive gaming titles. The successful candidate will partner closely with key stakeholders within the Competitive Gaming Division to analyse the performance of content across all owned digital channels, provide insights gathered from competitive eSports titles, establish best practices and help to develop industry leading digital content.

 

• This role suits a strong lateral thinker and problem solver
• A strong passion for storytelling and understanding consumer behavior
• Ability to convincingly articulate complex ideas to a variety of key stakeholders from different functions in a clear and concise way
• Ability to work in an agile environment
• Adept at digging in and analyzing data to understand content consumption behaviors
• Impeccable written, presentation and oral communication skills
• Attention to detail is a must

 

 

What a Channel Strategist – Competitive Games Division does at EA:

• Increase live broadcast viewership for EA’s major competitive gaming events
• Raise the profile of competitive gaming by helping to develop world-class social and video content
• Create the standards and best practices that will be used to guide the creation of content for EA’s competitive gaming franchises
• Use a range of analytics software to monitor, improve and report performance of content across owned digital channels

• Analyse the digital activity of major competitors in the eSports industry

• Work closely with a content strategist and EA’s production teams to develop & test new content ideas
• Provide benchmarks for content performance & promote the continual growth of EA’s competitive gaming titles across digital platforms

 

 

The next great EA Channel Strategist – Competitive Games Division also needs:

• Significant experience in digital content development; preferably within a global organization
• Experience of working with native digital analytics (Eg: Facebook Insights / YouTube analytics) as well as third-party analytics tools
• Well-versed in the digital metrics that matter when it comes to measuring and optimizing content performance
• Experience in creating and conducting tests to drive meaningful insights
• Solid understanding of content and its role in today’s marketing strategies
• Previous experience in working within a complex, multinational organization is strongly preferred
• A passion for competitive gaming and entertainment is preferred
• Basic knowledge of paid media is preferred

 

What’s in it for you? Glad you asked!

 

• Competitive salary plus annual bonus scheme
• Central location in Guildford (5 minutes from main train station)
• Private medical insurance & dental care
• Pension scheme
• Life insurance
• Stock plans
• Free onsite gym
• Employee discounts
• Rail season ticket loan
• Annual game points and digital download allowance
• Onsite café
• 25 days holiday (including 3 days company shutdown days between Christmas & New Year)
• Two annual staff parties (Summer & Christmas)
• Casual dress code
• Games Area

 

We thought you might also want to know more about our location:

• http://careers.ea.com/our-locations/guildford

Take your career to the next level – apply today!            

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Community / Marketing Title: Channel Strategist

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 154

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.