Franchise Creative Director - Plants vs. Zombies

Location: Vancouver, BC, Canada

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This position is no longer open.

Requisition Number: 152089

Position Title: Senior Game Design Director II

External Description:

PvZ Franchise - Senior Creative Director

We are looking for a talented and experienced Senior Franchise Creative Director for the PvZ Franchise at EA. This is an opportunity to join a veteran team and help craft the vision and execution of compelling and high quality PvZ experiences and products. You will act as a guiding force for the PvZ Franchise across the development and brand teams. As the PvZ Franchise - Senior Creative Director, excellent communication and collaboration skills are a must, as is the ability to cultivate creativity and collaborate both with internal dev teams and external partners. The ideal candidate must have strong creative chops – someone who has spent a lot of time and is fluent across creative mediums. Ideally this person will have experience across a few of these areas: art/art direction, content, digital, creative writing, social, business development, publishing, etc.

Expectations:

Brand standards & guidelines

Be the guardian/vision keeper of all storytelling and creative expressions of the brand
Create and manage creative/style guides, tone of voice docs, PvZ brand standards and guidelines as a resource for game teams, as well as internal and external partners and establish best practices for governance to implement across dev teams and licensors working on the PvZ brand.
Create and manage an archive/library of franchise materials including games, consumer products, etc. to be a resource for game teams, partners.
Perform creative audit to identify discrepancies and provide solutions to align; regularly partner with games and brand teams to ensure guidance + ensure that territorial specificities are taken into account to ensure success in the various market (ex: China).
Ensure quality and leverage consistency across external partner products & brand creative deliverables

Collaboration / Partnership

Coordinate with studio / projects creative design & art directors and brand team to ensure consistency across games, and other internal products
Serve as a coach and mentor resource to Creative directors and Craft Directors regarding brand knowledge.
Partner with brand marketing team to define long-term brand vision, brand identity and creative direction that ensure consistency in messaging across all player touchpoints.
Build a collaborative relationship with various products teams for the various PvZ products, games and promotional initiatives.
Manage creative services for franchise non-game projects
Serve as a project liaison with internal and external partners, licensors, and intellectual property developers as needed to ensure consistency of character, story and world.
Highly effective collaborator with GBM, Studio, GCM and other key cross functional teams to create and develop new business opportunities.
Support the Studio & Business Unit leadership and drive the delivery of the overall long term PvZ Franchise Roadmap .

Requirements:

10+ years industry experience working as a creative in the entertainment industry.
5+ years of experience leading the creative on family or youth targeted media.
Broad knowledge of art direction, game design.
Additional areas of expertise – business development, account management, creative services management and game development experience are a plus.
Communication skills -- both written and verbal -- are absolutely critical.

o Must be able to evangelize the vision for the studio and its projects both within and across EA. Experience with public speaking, a plus.

o Need to have excellent listening skills and the ability to drive constructive conflict. Need to create an environment where projects creatives are empowered and engaged and yet focused on delivering against the vision of what the brand stands for.

Welcomes feedback and criticism, and enjoys working in a collaborative, iterative, and agile process.
Is highly organized, and is able to break down complex problems into consumable and actionable pieces for others.
Able to conceptualize, create, and implement brand concepts using various tools and technologies.
Experience working with research departments to define tests and interpret data to effectively iterate on design.

Motive Vancouver

Motive Vancouver is made up of an all-star team that combines industry veterans with fresh thinkers, who are creating new, socially connected experiences for players through beloved franchises such as Star Wars and Plants Vs. Zombies. We pride ourselves on providing our team members a world-class campus that promotes fun, both at work and in play. https://www.ea.com/studios/motive/vancouver

Contact our Recruiter: Rebecca Davis, rdavis@ea.com or on LinkedIn: www.linkedin.com/pub/rebecca-davis/0/52/b0b/

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Community / Marketing Title: Franchise Creative Director - Plants vs. Zombies

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 106

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts