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Sr. Director, Global Brand Management, Bioware

Location: Vancouver, BC, Canada

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This position is no longer open.

Requisition Number: 151508

Position Title: Senior Director, Global Brand Management

External Description:

Sr. Director, Global Brand Management, Bioware

 

Electronic Arts (EA) is looking for a dynamic, highly motivated marketing professional to lead long-term brand & business strategy; partnership with game studio leadership on multi-year product roadmaps, and to guide a global cross-functional organization to bring amazing gaming brands and experiences to players around the world from the renowned, game development studio, Bioware.

Bioware develops console and PC games focused on rich story telling; unforgettable characters, and vast worlds to discover. Since 1995, Bioware has created some of the gaming industry’s most acclaimed gaming brands including Baldur's Gate™, Neverwinter Nights™, Star Wars : Knights of the Old Republic™, Jade Empire™, Mass Effect™, Dragon Age™, Star Wars : The Old Republic™, and is currently developing one of 2019’s most anticipated games, Anthem.

The Senior Director of Global Brand Management will report to the Vice President of Global Brand Management. EA is seeking a candidate that is a talented brand strategist with experience building consumer brands, products, and services. The ideal candidate with have passion and demonstrated experience building brands; capability of leading product and service marketing strategies; have enthusiasm for the interactive entertainment industry and will thrive on creating opportunities in a fast-paced, dynamic industry. 

The candidate will excel at marrying science and creativity and will know how to identify and apply insights into the development of brand and product roadmaps. The candidate will be a strategic thinker with proven ability to influence and oversee cross-functional teams responsible for management of campaign, creative, social, and community marketing programs.

Key Responsibilities

  • Develop objectives and strategies for a diverse portfolio of existing and future brands and franchises in strategic partnership with Game Studios, Marketing and Publishing teams.
  • Define long-term brand & franchise vision, identity, and creative direction to ensure consistency across player experiences on a global scale.
  • Partner with Bioware studio leadership on the strategic brand roadmaps supporting multi-year business objectives, brand strategies, and product development.
  • Collaborate with Consumer Insights and Analytic teams to test and learn consumer insights which can be applied to understanding player needs; improving gameplay experiences, and the development create business opportunities.
  • Conduct market analysis to ensure consumer, industry, and market trends to inform strategies which create opportunities for brand performance and product development.
  • Lead global cross functional teams in creative development; campaign management; community management; acquisition and engagement teams to deliver branding; positioning; insights.
  • Lead key global brand partnerships and relationships.
  • Manage a team of brand managers dedicated to the Bioware product portfolio

 

Qualifications

  • Experience in senior marketing roles at top companies in categories of entertainment; consulting; technology or consumer products.
  • BA/BS degree and MBA preferred
  • Experience in all major areas of marketing including experience with brand and product marketing; digital marketing channels including paid search, direct response media, direct marketing / CRM, analytics, social media, and public relations.
  • Track record of developing innovative, strategic brand marketing plans, marketing campaigns, and development of creative materials.
  • Demonstrated success in leading and influencing cross-functional teamwork in consumer product, service, creative development, and technology teams.
  • Experience identifying marketing opportunities based on cultural, consumer, market, and industry trends.
  • Application of critical thinking and analysis to projects and workflow.
  • Excellent communicator and collaborator
  • Passion for interactive entertainment
  • Ability to thrive in a fast-paced, dynamic environment

 

 

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Community / Marketing Title: Sr. Director, Global Brand Management, Bioware

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 185

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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