Senior Director, Brand Management

Requisition Number: 150556

Position Title: Senior Director, Global Brand Management

External Description:

EA Asia is looking for a dynamic, highly motivated Senior Brand Director, with a proven track record of success and achievement in brand strategy, product and live-service marketing. At EA, you will join a growing team that is shaping the future of interactive entertainment.

Reporting to the Vice President of Asia Publishing, you will be responsible for developing the Asia brand strategy, partnering with development teams on multi-year product roadmaps, driving always-on live services, and guiding an Asia wide cross-functional organization to continually grow each of EA’s key franchises in Asia.

The ideal candidate is a world class brand strategist, progressive thinker with experience managing multiple brands, has a strong understanding of the Asia gaming industry, knows the players, can drive a live service, and explore new business models across online and mobile games. You must have the ability to partner with multiple teams, process analytics and consumer insights into clear business, brand, product, and live service strategy. And you need to have fun doing it.

Key Responsibilities

• Set the brand strategies, target audience, positioning and franchise key performance indicators for Asia’s key franchises in each of its key markets.
• Collaborate with the global brand teams to define the long-term brand vision, brand identity and creative direction that ensure consistency across all player touchpoints..
• Working alongside the regions publishing partners build, define and evangelize the brand strategy framework for the key franchises in Asia, such as EASPORTS FIFA and Need for Speed.
• In strong collaboration with EA’s publishing partners, develop and lead a marketing collaboration framework process that evaluates metrics, flags opportunities/risks and drives the organization to solutions that foster positive player relationships.
• Curate player insights and provide in-depth player expertise to your development partners.
• Work with go to market teams and publishing partners to ensure that all campaigns are on brand and on strategy.
• Inspire, lead, and build a team of high performing direct reports.
• Partner with development teams on multi-year franchise roadmaps.
• Regularly partner, present and report to studio leadership and stakeholders on marketing strategies, plans, and findings.
• Provide product/competitive expertise for Development, Marketing and Publishing teams.
• For each franchise, work with both the studio game teams and publishing teams to develop a strategic plan around user engagement and acquisition, and where needed help execute against the plan and tactics.

 

 

 

 

 

 

Core Competencies

• Accountability: Prepare a road map for success, ensure all are clear, and take action to keep progress on track. Assume responsibility for actions and outcomes.
• Adaptability: Embrace change and help others adjust. Modify approach according to context. Actively seek to become comfortable in new environments or roles.
• Collaboration: Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
• Communication: Craft, synthesize and tailor stories for varied motivations. Integrate multi-channel considerations into a coherent whole. Share ideas and listen openly.
• Innovation: Create solutions to challenges and positively question current thinking. Leverage logic and rationale to influence. Recognize and build on the ideas of others.
• Decision-making: Establish criteria. Seek relevant information to aid understanding. Identify correlation. Determine causation. Arbitrate with balanced, compelling resolutions.

Ideal Qualifications / Requirements

• Minimum 10+ years experience in marketing roles at top tier companies, especially in entertainment, consulting, CPG, e-commerce, live services, mobile or interactive entertainment.
• Strong expertise/understanding of mobile, consumer live service, e-commerce especially in China.
• Solid business, analytical and critical thinking skills.
• Experience working in Asia.
• Ability to build relationships at Executive level.
• Experience leading, growing and developing a team of direct reports.
• Strong communicator and collaborator.
• Thrive in a fast-paced, dynamic, flexible environment.
• Passion for games.
• Knowledge / passionate fan of football is a big plus.
• Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel required.
• Business level Chinese Mandarin language a requirement
• Strong Understanding of the Chinese marketing landscape
• Ability to work and collaborate with senior stakeholders both internal and externally

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Community / Marketing Title: Senior Director, Brand Management

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 134

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.