Fall Intern: Dynamic Messaging - Player Pathing Analyst (MBA/MS)

Requisition Number: 150512

Position Title: Intern General

External Description:

EA is looking for an MBA or MS Student to help design and optimize enterprise-level solutions designed around automating customized player journeys.

This fall internship will be part of the Dynamic Omnichannel Messaging (DOM) team, a centralized, always-on, automated messaging program that drives acquisition, engagement and retention across EA’s portfolio of games and destinations. This role will primarily drive projects to improve the efficiency at which content creation teams react to the changing needs of players over time.  

One of the Dynamic Messaging team’s key principles is to deliver world-class content experiences for EA players. The Player Pathing Analyst will help build out the practice of how reporting and analysis of EA games is translated into optimizations by content creation teams in order to tie together a tight bond between game and marketing experience.

 

Summary

The Dynamic Messaging team’s primary goal is to motivate players to engage with EA games by delivering content against key moments in the player’s journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools to deliver personalized messages, at scale. The team strategically delivers enterprise-wide solutions that allow for cross-channel marketing automation and power new digital business models.

Responsibilities of this role include:

• Content impact analysis and optimization
• Player-first strategies: partner with EA’s cross-functional disciplines (global communications, brand marketing, marketing analytics & consumer insights, and publishing) to develop global player pathing strategies that anticipate players behaviors, use business rules and algorithmic programming to deliver highly relevant communications and reduce friction around gameplay.
• Work closely with data scientists to uncover insights as to how our players move through the EA eco-system in order to build and optimize our algorithmic strategic approach to content distribution.
• Data organization and manipulation
• Process and resource auditing
• Taxonomy and metadata hygiene
• Strategic thinker, with the ability to clearly articulate, document and present vision to senior cross-functional leaders.

Desired Skills and Experience

• Graduate student currently enrolled in an analytics-focused MBA program or MS program
• Knowledge and experience with CRM, marketing data, and marketing technology, a plus
• High level proficiency in data analysis and critical thinking
• Experience with data analysis programing languages (e.g. R, Python)
• Excellent organizational, written, and verbal communication skills
• Comfortable in a fast-paced, dynamic, and deadline-oriented environment

Success Measurement

• Provide tangible, data-based recommendations for content creation and organization optimizations.
• Ability to collaborate with multiple teams across the world to reach joint goals.
• Completion of one or more formal proposals and/or reports at time of intern completion.

 

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Community / Marketing Title: Fall Intern: Dynamic Messaging - Player Pathing Analyst (MBA/MS)

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 85

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.