Manager, Social Influencer Partnerships

Multiple Locations: Redwood City, California, United States • Vancouver, British Columbia, Canada • Los Angeles, California, United States

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Requisition Number: 162360

Position Title: Lead, Global Community Engagement

External Description:

Manager, Social Influencer Partnerships

The Manager, Social Influencer Partnerships will work with some of the most influential creators in the world. Reporting directly to the Director, Social Influencer Partnerships, the Manager will manage influencer activations aimed at sparking the Community to create and converse about our games across all corners of the internet in an authentic way across Maxis, Bioware, Popcap and EA Partner titles. The Manager will oversee multiple influencer activations including campaigns, content pieces, relationships and appearances. Passion is the fuel that inspires our teams, and you will take a love of internet creators - matched with entertainment industry expertise, creator relationships management skills and social channel expertise - to deepen overall player engagement and sentiment for the franchise. 

You will take part in strategy, planning, research, outreach and relationship management while partnering with marketing teams to execute campaigns; oversee daily tasks and external agencies; analysis of overall campaigns’ performance and contribution to overall brand health; plan campaign reach; and support the Global Marketing team with any other activations and content that may arise.

General Qualifications:

  • Depth of applying insights and data to develop influencer content plans, campaigns and ideas.
  • Depth of experience building social influencer campaigns in partnership with marketing and communications partners
  • Depth of experience with and knowledge of video and livestream platforms such as YouTube, Facebook, Instagram, Twitter, Twitch and other new social platforms
  • Excited by creating unique and creative ideas in partnership with creators and talent managers
  • Depth of understanding of the gaming industry
  • Always aim to find opportunities to improve processes
  • Want to have an impact and feel passionate about the work that you do
  • Always look to learn more
  • Look to be a part of a collaborative team

Responsibilities:

  • Manage compelling creator and influencer marketing plans and partnerships
  • Communicate trends, shifts, opportunities, and statuses with partners
  • Foster relationships with our teams (Development, Marketing Communications, Legal, Finance)
  • Use tools to improve influencer content performance and identify the most appropriate creators to meet campaign goals
  • Negotiate directly with creators, their business managers and agents
  • Manage creator and influencer campaigns with our partners
  • Lead meetings, brainstorms, and planning sessions
  • Develop comprehensive reporting to share creator campaign impact
  • Work with our agency partners to oversee campaigns and ensure delivery of creator content and campaign reports
  • Manage influencer budgets and improve spend based on our goals

 Required Skills/Experience:

  • 5+ years in the digital space with proven experience delivering successful creator campaigns
  • BA or BS degree or Entrepreneurial street creds
  • Agency experience building influencer or social content led branded programs ideal
  • Experience with digital, social and influencer marketing in addition to appropriate metrics of success
  • Knowledge of the gaming industry
  • Desire to brainstorm and develop programs based on campaign goals and our goals
  • Interest in social media and creators

 

 

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Community / Marketing Title: Manager, Social Influencer Partnerships

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2020-09-23 22:01:54.013

EEO Employer Verbiage:

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. 

We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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