MANAGER, MARKETING & COMMUNICATIONS STRATEGY

Location: Redwood City, California, United States

Apply

Notice

This position is no longer posted.

Requisition Number: 155965

Position Title: Marcom Manager I

External Description:

MANAGER, MARKETING & COMMUNICATIONS STRATEGY

EA is looking for a Manager of Marketing & Communications Strategy to work across a portfolio of EA Partners, EA Originals and Mobile games. You will be naturally curious, an exceptional strategic thinker, a thoughtful contributor to a team of talented strategists, and a collaborative partner to Brand, Game Development, Activation and cross-functional teams.

 

THE TEAM

EA’s Marcom Strategy is the team responsible for defining the strategies that underpin our marketing campaigns. This global group of strategists, creative directors and copy writers define the steel threads that guide the campaign from inception to execution; including the strategic narrative, brand identity, creative platform and creative direction for our hero assets. We are equally analytical and creative, and relentlessly chase the next insight that will help us innovate.

 

KEY RESPONSIBILITIES

  • Craft the marketing campaign strategies for our games
  • Interpret quant and qual insights from a variety of sources – Marcom Intelligence, Analytics, Consumer Insights – and implement those best practices and insights into our marketing strategies
  • Proactively champion the strategies and work of the team to internal partners
  • Collaborate with our internal creative directors, copy writers and external agencies to develop the creative platforms for our games, along with the persona, tone and narrative
  • You will focus not only on the ideation of the strategy, but also partner with the Activation and cross-functional teams to ensure quality and innovative execution of the strategy
  • Key partner to our Brand and Studio/Game Development teams to ensure the marketing campaigns align to the brand guidelines and the product
  • Responsible for establishing the KPIs to measure the performance of the campaign

 

REQUIREMENTS

  • Experience: 5+ years in a strategy or planning role within a creative agency, gaming or entertainment industries
  • An inspiring leader and influencer of peers and partners across an organization, able to sway and convince with diplomacy and passion
  • A natural born storyteller: an innate understanding of narrative across everything from a presentation to a pithy end-line to a piece of content
  • A proven creator: a rich CV of innovative activations and content across a variety of mediums
  • Lives and breathes digital marketing: understands the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
  • Insights: innate ability to interpret and decipher quant and qual data and extract the insights that will unlock innovative marketing
  • You’re a gamer. This is a must!

City:

State:

Community / Marketing Title: MANAGER, MARKETING & COMMUNICATIONS STRATEGY

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider for employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2020-03-26 21:45:30.22

EEO Employer Verbiage:

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.

Click here to view our Data Privacy Policy.

google-site-verification: google7f7a22bb8fdf2c3d.html