User Acquisition Creative Manager

Location: Redwood City, California, United States

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Requisition Number: 165701

Position Title: Brand Manager II

External Description:

User Acquisition Creative Manager

The Growth Enablement Team's UA Creative Manager shapes the ad creative engine that supports UA across EA's most popular titles. Working with media buyers, designers, strategists, and game studios, you can take the magic of a game and distill it into ads that perform on any ad network at scale.

Deliverables:

  • Ad Creative Content Pipeline: Creating and maintaining a steady pipeline of UA creative content that ensures media buyers can continue to buy at scale.
  • Evergreen Content Cadence & Delivery: Brief, produce, and deliver creatives according to channel specifications and ensure velocity
  • Creative Testing & Iteration: Creating content that has a clear hypothesis with strategies for ways we can test, iterate, learn, and apply
  • Creative Performance Reporting: Partner with media buyers and research & insights teams to analyze creative performance and share out with larger team
  • Creative Channel Strategy: Make sure that each ad can be sliced and diced for multiple networks (one master concept that can be used for Facebook, Instagram, DSPs, TikTok, etc)
  • Competitive Trend Analysis: At the forefront of creative and content trends in the advertising space, you ensure we are staying current with our best practices and approaches

Requirements:

  • Minimum of 4 years experience in the digital marketing space working within marketing, communications, or any other advertising centric role
  • Experience working across multiple teams, prioritizing deadlines and deliverables
  • At least 2 years experience working with mobile products
  • Ability to use data to justify ideas and approaches
  • Data literacy (ability to interpret performance data from tools like Lookr, Tableau, and in Excel)
  • Knowledge of Adobe Creative Suite

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Remote?: 1

Community / Marketing Title: User Acquisition Creative Manager

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2021-05-04 01:07:54.597

EEO Employer Verbiage:

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. 

We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

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