User Acquisition Creative Manager

Requisition Number: 165701

Position Title: Brand Manager II

External Description:

User Acquisition Creative Manager

The Growth Enablement Team's UA Creative Manager shapes the ad creative engine that supports UA across EA's most popular titles. Working with media buyers, designers, strategists, and game studios, you can take the magic of a game and distill it into ads that perform on any ad network at scale.

Deliverables:

• Ad Creative Content Pipeline: Creating and maintaining a steady pipeline of UA creative content that ensures media buyers can continue to buy at scale.
• Evergreen Content Cadence & Delivery: Brief, produce, and deliver creatives according to channel specifications and ensure velocity
• Creative Testing & Iteration: Creating content that has a clear hypothesis with strategies for ways we can test, iterate, learn, and apply
• Creative Performance Reporting: Partner with media buyers and research & insights teams to analyze creative performance and share out with larger team
• Creative Channel Strategy: Make sure that each ad can be sliced and diced for multiple networks (one master concept that can be used for Facebook, Instagram, DSPs, TikTok, etc)
• Competitive Trend Analysis: At the forefront of creative and content trends in the advertising space, you ensure we are staying current with our best practices and approaches

Requirements:

• Minimum of 4 years experience in the digital marketing space working within marketing, communications, or any other advertising centric role
• Experience working across multiple teams, prioritizing deadlines and deliverables
• At least 2 years experience working with mobile products
• Ability to use data to justify ideas and approaches
• Data literacy (ability to interpret performance data from tools like Lookr, Tableau, and in Excel)
• Knowledge of Adobe Creative Suite

City:

State:

Community / Marketing Title: User Acquisition Creative Manager

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 41

Can this position be remote?: 1

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.