Retail Marketing Manager - APAC
Location: Sydney, New South Wales, Australia
Requisition Number: 158702
Position Title: Marketing Specialist III
As a member of Electronic Arts APAC Publishing team, reporting into the Head of Brand and Engagement – APAC, you are a part of a team of accomplished specialists who lead the gaming industry across an diverse and exciting region. You will be visible within the EA APAC Publishing team.
The Retail Marketing Manager maximizes the impact of EA’s brands in all essential channels across the region (Middle East, South Africa, India, South East Asia, Japan, Australia and New Zealand) and applying strategic brand and licensing partnerships to further raise the impact of our brands within all retail channels (in-store, retailer web, retailer social).
ㆍWork closely with sales & marketing teams in APAC to develop strategy of all trade marketing campaigns to hit Pre-order, Unit, Revenue and Market Share goals and essential brand communication.
ㆍWork with Markets, Strategy &Planning (MS&P) lead to create global pre-order strategies and design local strategy plans to suit specific regional markets when needed
ㆍCreate outstanding retail experience programs that create consumer excitement and purchase intent at the point of sale
ㆍWork with sales teams to improve co-op and sales promotional budget spend (PPF)and report spend & Return on investment to appropriate sales & marketing budget owners; manage merchandising teams and merchandising agencies
ㆍPrepare for and participate in weekly, monthly, quarterly sales and marketing meetings; compile Channel Partner marketing reports and helps perform promotional evaluation on essential activities to review effectiveness and identify best practice guidelines
ㆍOwn the Retail Marketing financial tracker and purchase order process for retail marketing activities
ㆍDevelop and tailor retail plans to suit specific local market environments and cultural nuances across APAC, working closely with regional distribution partners. Observing budgets and provide a measurable Return on investment
ㆍCollaborate with the Global Trade Marketing (GTM) team and MS&P teams to improve continued efficiencies in the design, production and distribution of retail-based POS material across the APAC region.
ㆍDrive added value activation in retailer’s and distribution partner’s web, social, CRM, and online/offline media channels including management of assets and communications following brand goals and global marketing beats
ㆍDrive optimum efficiency in process and spend within all production and distribution processes of retail marketing assets, display materials and installations across the APAC region;
ㆍHire and manage all suppliers managing retail and in-store asset origination, localization and production
DIGITAL CHANNELS MARKETING
ㆍDrive essential category goals – work with regional sales teams to achieve digital at retail strategies, assist with execution at retail where required, and educate consumers on digital content and subscription models
Report and EFFECTIVENESS
ㆍContinually monitor all marketing programs and partner performance to promote Return on investment and effectiveness across the region.
TRADE, VENDOR EXHIBITIONS and CONFERENCES
ㆍSupport regional marketing teams’ activation of vendor shows where required. Assist with franchise assets and promote retailer web, social, CRM, and media channels to promote/support events.
ㆍBachelor Degree preferred in Marketing, Business or Communications preferred.
ㆍ2 to 3 years retail marketing or category management experience
ㆍExperience managing execution across multiple geographic locations.
ㆍManage several projects, manage order of importance.
ㆍTeam-first player, as excited to invest in improving the team’s performance as they are to excel in their own work.
ㆍSolid commercial experience
ㆍShows good initiative, is proactive and resourceful in carrying out work assignments and following through
ㆍKnowledge of gaming and gaming audiences will be considered an advantage
Community / Marketing Title: Retail Marketing Manager - APAC
Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.
EEOText: EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Date Opened: 2019-11-25 08:23:16.493
EEO Employer Verbiage:
EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.