Competitive Gaming Manager - China

Requisition Number: 156678

Position Title: Program Manager II

External Description:

Located in Shanghai and reporting to the Head of ASIA Competitive Gaming.

We are looking for a passionate, determined and humble individual. At Electronic Arts, you are part of an elite team of innovative and highly skilled specialists who lead the gaming industry. 

As a Competitive Gaming Manager, you will lead key projects that will shape the success of our game franchises from both business and player engagement perspectives. 

You will be responsible for estimating and forecasting Competitive Gaming business to design appropriate esports models, as well as consulting in matters of our development studios, 3rd party operators, pro-teams and competitive gamers.

KEY RESPONSIBILITIES

 

• Develop Competitive Gaming Strategy
• • New player acquisition – Motivate new players to try out competitive game modes.
  • Engagement – Inspire our existing players to prolong their experiences with competitive play.
  • Viewership – Drive fans to interact with and consume the game’s competitive content.
• Define, implement, and track measurable criteria to evaluate our success in esports and set KPIs for growth.
• Develop management level reports in support of business reviews.
• Align and work closely with our Global Competitive Gaming Division, ensuring Global Strategy is reflected in APAC plans.
• Drive quarterly planning meetings with regional publishing partners to review Competitive Gaming strategy and plan for the upcoming period.
• Directly manage the relationship with  esports organizers in Asia, in connection with their local competitive gaming programs involving EA properties.   
• Partner with and ensure effective communication between a number of internal and external stakeholders by serving as the lead point of contact.
• Monitor effectiveness of all competitive gaming, esports events and campaigns, providing regular reports to publishing team, with specific and actionable recommendations for future improvement.
• Constantly monitor competitive gaming strategies, plans and materials from international EA counterparts to ensure consistency, adopt best practices, and gain efficiencies/economies with worldwide plans.
• Monitor industry and local insights to inform and assist our strategic approach, as well as identify opportunities to bring in additional revenue for our competitive gaming programs.

KEY REQUIREMENTS

• 5-7 years of experience in project management, marketing esports or business management, preferably in the video game, experiential marketing or sports industries.
• Understanding of and experience in competitive gaming and/or sports digital content planning, production and broadcast distribution in Asia, specifically in China.
• Strong project and time management skills.
• Marketing, business, event management or sports management degree or equivalent combination of education and experience.
• Ability to build strong working relationships built on mutual trust.
• Proven success leading groups and managing various stakeholders.
• Strong team player, behaves like an owner, and ultimately focused on delivering results with high standards.
• Excellent verbal and written communication skills, as well as presentation skills in both Chinese and English.
• Experience in developing innovative marketing campaign plans involving live service products, targeting acquisition, engagement and monetization.
• Ability to travel 10-20% of the time.

 

PLUS

• Passion for video games and interest in esports and competitive gaming.
• Self-motivated individual with an ability to work autonomously.
• Excellent creative and strategic thinking.
• Ideally an understanding of both the gaming and cultural nuances of China, Korea, Japan and Southeast Asia.
• Solid understanding of Microsoft Office programs.
• Effective collaboration skills across all levels of an organization.
• Ability to manage projects on schedule and within budget.

City:

State:

Community / Marketing Title: Competitive Gaming Manager - China

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 59

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.