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Senior Brand Manager, Maxis Marketing HD Product & Brand Lead

Location: Los Angeles, California, United States

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This position is no longer open.

Requisition Number: 118519

Position Title: Sr. Manager, Global Brand Management

External Description:

Senior Brand Manager, Maxis Marketing HD Product & Brand Lead

 

The Maxis Marketing team is looking for a dynamic, highly motivated Senior Brand Manager to serve as the Maxis Marketing HD Product & Brand Lead for The Sims and shape the future of a world-renowned, interactive entertainment brand that has entertained hundreds of millions of people around the globe for more than eighteen years. There will also be opportunities to manage other famous Maxis brands such as SimCity in this role and Maxis-wide initiatives such as Brand Partnerships.

This position reports to the Senior Brand Director who is seeking a Senior Brand Manager with a passion to build strong brands, proven ability to drive long-term product and live service marketing strategies, and enthusiasm for the interactive entertainment industry. The candidate will understand how to identify and apply consumer insights into brand and product development with an emphasis on driving player engagement and satisfying player needs. The candidate will be responsible for creating successful brand and marketing strategies that maintain our lead positioning within the marketplace, strengthen player relationships, and enable business success for one of EA’s strongest brands.

As the HD Product & Brand Lead for Maxis, the applicant will be a strategic thinker with proven ability to influence cross-functional teams and deliver long-term brand plans that enable future growth.

 

Key Responsibilities

 

  • Lead long-term brand marketing via strategic partnership with Development, Publishing, and Marketing partners to drive marketing activities that meet the future needs of players and the market.
  • Develop franchise objectives and establish KPIs that communicate and measure brand and franchise performance.
  • Shape the definition of our consumer target and their associated needs, motivations, and insights that assist brand growth, product development and inform marketing strategies. 
  • Partner with Studio Leadership and Product Development on strategic, multi-year live service brand and product roadmaps that delight our players and deliver on the brand vision.
  • Collaborate with Development on future product by defining positioning, product features, content, and experiences by advocating on behalf of marketing and the player’s needs.
  • Lead key global franchise and marketing/publishing partner relationships to ensure efforts are on brand and driving player engagement and business objectives.
  • Support creative teams in briefing and driving creative asset development/approvals of key art.

 

Skills / Core Competencies

 

  • Ability to strategically identify marketing opportunities based on cultural, consumer, market, and industry trends.
  • Experience with cross-functional leadership with consumer live services, web, games and technology development teams.
  • Proven success with developing innovative strategic brand marketing plans, marketing campaigns and development of brand marketing creative thru cross functional leadership.
  • Familiarity with the asset development process, experience in managing creative agencies, writing impactful copy, and guiding strategic asset plan.
  • Ability to track impact and ROI of marketing programs/spend.
  • Strong critical thinking and data analysis capability.
  • Excellent, consistent verbal and written communication skills.
  • Strong leadership & teamwork skills to ensure cooperative relationships across departments.
  • Strong project and time management skills.
  • Solid understanding of Microsoft Office programs.
  • Familiarity with Analytics applications (Google Analytics, SQL) is a plus.
  • A rich understanding of The Sims franchise, its history, and the game’s feature set a plus.

 

Minimum Qualifications / Requirements

 

  • 5-10 years brand/product marketing experience, online gaming and/or online consumer businesses a big plus.
  • Experience planning and executing online marketing campaigns including creative, online media planning, CRM, and responsive analytics.
  • Proven success leading & partnering with creative teams.
  • Experience working in a matrixed, cross-functional organization.
  • Excellent creative and strategic brand thinking.
  • Marketing degree or equivalent combination of education and experience. MBA a plus.

 

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider for employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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Community / Marketing Title: Senior Brand Manager, Maxis Marketing HD Product & Brand Lead

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and new parent leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2018-03-20 08:00:00.0

EEO Employer Verbiage:

About EA

We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. 

We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. 

Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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