Director, Marketing & Communications Strategy

Location: Redwood City, California, United States

Notice

This position is no longer open.

Requisition Number: 159386

Position Title: Director Marketing

External Description:

Director, Marketing & Communications Strategy

EA is looking for a Director of Marketing and Communications Strategy to work across a portfolio of exciting games, including games across the Star Wars franchise. You are naturally curious, an inspiring and insight-driven thinker, a thoughtful contributor and mentor to a team of accomplished strategists, and a collaborative partner to Brand, Game Development and Activation teams.

THE TEAM

Our Marcom Strategy is the team responsible for defining the strategies that underpin our marketing campaigns. This global group of strategists, creative directors and copy writers define the steel threads that guide the campaign from inception to execution, including the strategic narrative, brand identity, creative platform and creative direction for our hero assets. We use both left brain and right brain thinking to boldly chase the next insight to progress marketing in our industry and beyond.

KEY RESPONSIBILITIES

  • Craft the marketing campaign strategies for our games 
  • Interpret quant and qual insights from a variety of sources – Marcom Intelligence, Analytics, Consumer Insights – and implements those best practices and insights into our marketing strategies
  • Champion the strategies and work of the team to internal stakeholders
  • Collaborate with our internal CDs, copy writers and external agencies to develop the creative platform for our games, along with the persona, tone and narrative
  • Focus not only on the ideation of the strategy, but also partners with the Activation and cross-functional teams to ensure quality and integrated execution of the strategy
  • Partner with our Brand and Studio/Game Development teams to ensure the marketing campaigns support the brand guidelines and the product
  • Establish the KPIs to measure the performance of the campaign

REQUIREMENTS

  • Experience: 7+ years in a strategy or planning role within a creative agency, gaming or entertainment industries
  • A leader: an inspiring and influential voice across an organization with experience selling in creative ideas to different audiences
  • A natural born storyteller: a natural understanding of cohesive narrative across everything from a presentation to a pithy end-line to a piece of content
  • A creator: a rich CV of break through activations and content across a variety of media
  • Lives and breathes integrated marketing, understands the role algorithms play, the nuances of consumer behavior in open/closed networks, and can visualize the consumer journey across channels
  • Insights: an ability to interpret and decipher quant and qual data and distil the insights that best unlock creative marketing platforms.
  • You enjoy gaming and have a love for the rich mythology and culture around entertainment storytelling.

City:

State:

Community / Marketing Title: Director, Marketing & Communications Strategy

Company Profile:

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

EEOText: About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Date Opened: 2020-01-31 16:28:27.267

EEO Employer Verbiage:

About EA

At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. 

We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! 

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Click here to view our Data Privacy Policy.

google-site-verification: google7f7a22bb8fdf2c3d.html