Marcom Activation Intern

Requisition Number: 159232

Position Title: Intern General

External Description:

Marcom Activation is responsible for developing global, coherent and consistent marketing plans that drive both player acquisition and engagement. This program is designed to show you how Marketing Activation comes to life in partnership with our Global Brand Management and Marcom cross-functional partners, having a direct impact on the marketing mix The Sims players experience worldwide.

 

In this role you will assist The Sims global marketing activation team with the development and execution of integrated omni-channel marketing plans. Further, at the completion of the internship you will develop and design a presentation that encapsulates your impact on the team and the business as a whole.

 

Responsibilities

• Coordinate cross-functional and partner collaboration to ensure consistent and timely execution across all channels – both owned and partner – to deliver on campaign goals and strategies.
• Maintain the integrity of all marketing planning documents, such as Marketing Activation Calendar and Beat Readiness
• Drive strategy and execution of in-game engagement updates, leaning into channels and messaging that resonates with core audience (for example, patch updates, community notes)
• Support creative production, assisting with end to end production process from briefing and ideation to execution and delivery.
• Problem-solving and critical thinking: Collaborate with partner teams within and outside of Marcom to alleviate obstacles to timely, quality player-facing executions

 

A successful candidate will demonstrate the following:

 

• Adaptability: Embrace change to help the team work towards common goal.
• Communication: Share ideas with stakeholders and cross-functional teams and listen openly.
• Curiosity: desire to learn about our game, our players, our team, our company.
• Passion: develop an expert knowledge of The Sims and our unique player base.
• Enthusiasm for trying new things, taking risks, and a willingness to learn from successes and failures.
• Innovative mindset by challenging status quo and thinking “outside the box.” Solutions oriented by leveraging logic and rationale to influence your peers
• Interest for pop culture, entertainment, music, the intersection of gaming and culture.
• Detail oriented and familiarity with Project Management and Microsoft Office Tools

 

City:

State:

Community / Marketing Title: Marcom Activation Intern

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 88

Can this position be remote?:

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.