Content Programmer

Requisition Number: 164481

Position Title: Lifecycle Marketing Specialist

External Description:

EA is looking for a Content Programmer to help publish in-game messaging to our global network of players through enterprise level deployment systems across our portfolio of games.

You will be part of the Lifecycle Marketing team, a centralized, always-on, automated messaging program that drives acquisition, engagement and retention across EA's portfolio of games and destinations. You will drive projects which support the publishing of content to our players and help advise our strategic partners on messaging placement and scheduling approaches. You will report to the Lifecycle Operations & Programming Project Manager.

One of the Lifecycle Marketing team's key principles is to deliver outstanding content experiences for EA players. The Content Programmer will help content creation teams deliver content across our player journeys and lead the change management of these workflows across multiple teams and partner groups.

About the Team

The Lifecycle Marketing team's primary goal is to motivate players to engage with EA games by delivering content against key moments in the player's journey. The team focuses on leveraging behavioral and transactional data, as well as automation tools to deliver highly personalized messages, at scale. The team strategically delivers enterprise-wide solutions that allow for omnichannel messaging and power new digital business models.

Responsibilities

• Publishing of content from our in-house programming tools
• High-volume message scheduling among partner groups and against goals
• Troubleshoot in a highly visible environment
• Partner with teams to identify gaps in processes and to develop workflow enhancements
• Cultivate relationships with internal partners and team members
• Develop process documentation and best practices
• Develop an understanding of our player segmentation approach
• Identify opportunities to improve tools
• Follow content, social, and digital trends and best practices within and outside the gaming industry

Desired Skills and Experience

• 2 or more years experience in the Marketing Automation, CRM, marketing data, marketing technology, or Ad Tech fields
• Experience with content management systems, content programming or ad trafficking tools
• Minimum 1 year of digital advertising operations experience, including campaign programming and delivery
• Expertise in quality control checks, in-depth troubleshooting
• Curious and operationally minded
• Proficient in Microsoft Office and Google Suite

City:

State:

Community / Marketing Title: Content Programmer

Company Profile:

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

EEOText:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Days Open: 77

Can this position be remote?: 0

EEO Employer Verbiage:

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.